Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. May be it is time we re-educate ourselves on the true meaning of newest marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that makes it possible to watch shows on demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using guerrilla approach to reach customers on TV, YouTube and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profile using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. You local customers are able to find you based on the information they get from search engines.
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyses it and make conclusions. Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
When a customer takes action such as making a subscription, opting in to your marketing list, downloading, purchasing or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of the society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can greatly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users and in most cases it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it. Click here–> VPD- Video Production and design on demand
• Referral marketing
Did you know that people are four times more likely to make a purchase if it the product or service is recommended by a friend? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.