Are you just getting started with inbound marketing? Have you been doing inbound marketing for sometimes now? How long do you think it should take one before they start seeing results? If you are getting started with inbound marketing, you will definitely find it very challenging. Many marketers wonder how much it could cost to regularly generate content, improve social media outreach and all aspects of inbound marketing.

The good news is that there are countless ways you can increase your inbound marketing activities without having to break the bank. In other words, the basics are not out of your reach. From writing your own content to utilizing thousands of available website tools to help you reach your potential customers, here are 10 no-cost inbound marketing ideas you can try.

  1. Create high quality free content

Publishing high quality content remains the key to successful inbound marketing. If you want to attract customers to your website, you must publish high quality, valuable content. Content can be in the form of blog posts, articles, videos, infographics, white papers or tweets, among others.

At the very least, dedicate a few minutes of your time to create well-written content that is relevant and useful to your audience. of course if you are unable to produce the content yourself, you can contract a marketing agency or freelance content producers to help you publish the right content that will not only be right for the search engines but also one that your users will love.

  1. Create a loyalty program

You can develop a simple strategic partnership with your prospects through loyalty programs. A good example is B2B referral software known as Advocate Hub. This software allows users to build a loyalty program so that the firm can trigger customer enthusiasm and boost referrals of qualified leads.

Loyalty programs are done by incentivizing partners, customers and employees so that they become brand ambassadors of your target audience. Incentives can range from discounts to reward for content created such as guest posts and online reviews and testimonials.

  1. Use social media networks

Social media networks have become the cornerstone of inbound marketing, thanks to their global outreach. Social media like Facebook, Twitter, Pinterest, Snapchat, LinkedIn and Google­­++ can be used to promote and share content, products as well as special offers. Social media also allows you to not only interact with your customers, but also create brand loyalty.

Remember to keep track of your social media interactions both on your website and on your social media profiles/fan page.

  1. Lead nurturing

Lead nurturing is the process of ensuring that your prospects are ready to buy before directing them to your sales team. Sometimes your sales department can waste valuable time and resources on leads that are not qualified. Here are some tips on how to ensure successful lead nurturing:

  • Ensure the timing is right: do not rush your prospects such that you start bombarding them with your sales emails soon after they hit the subscribe button or like your page. It is important to take your time to bring them closer to wanting to open their wallets
  • Constantly and consistently refine your messaging: know the kind of information your prospect wants to hear based on the data you have collected. By ensuring that you keep giving them the right and relevant information, you will be building rapport and trust with your customers.
  • What do you want to give them? State what you want to provide them and what they stand to gain from your offer.
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