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7 Ways to Increase Your Social ROI

  William S. Woodside and David J. Reibstein (Professors of Marketing at The Wharton School) boldly claimed that “If an ad doesn’t increase brand awareness, it’s not doing its job”. Any CEO, marketing executive, and business owner knows very well that marketing is the integral part of any organization/business set-up. Without it, there is no business. Ridiculously, in times of economic difficulties, the marketing budget is normally among the first […]

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How to Create a Smashing Brand: 5 ideas to refresh your online branding

  Did you know that a strong identity helps your customers to remember you and makes you stand out in the marketplace? However, here is some news for you: branding is more than just shinny logos and a fancy name. Branding essentially involves helping customers to have a sense of belonging and attachment to your products, services, culture and values. If you want to create an unforgettable brand online, it […]

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Common mistakes while choosing a web host

  Are you in the process of searching for the appropriate web host for your website? Here are some of the common mistakes that you should be aware of. Going for the cheapest web hosting plan The cheapest hosting plan is not always the best because it has some drawbacks, which may be limiting to one’s business. What people should actually be aware of is that when someone offers a […]

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Customer Insights Every Business Owner Should Know

   The key to success in today’s small business can be summed up in three simple words. “Know your customer.” It is a perfect adage for today’s environment in which longstanding practices and realities are melting away to reveal a transformed landscape where opportunities are abundant, but often more obscured. In this new environment, customer insight is not only important, but also imperative. It is no secret. Small business profitability […]

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Web design Tricks to Build Customer Loyalty

  What are some of the elements in website design that one must include when looking to build customer loyalty? If you are looking to build a website for your small business, you know very well that nurturing customer loyalty is an important priority. Unfortunately, many businesses miss the opportunity to build customer loyalty and retain existing clients through their websites. You can get more out of your existing customers […]

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Just how important is email marketing for small businesses?

  With a Return on Investment of a staggering 4,300%, email marketing is about the most effective marketing tool small business owners and entrepreneurs can leverage on. But for it to work successfully, an effective email marketing strategy needs to be put in place. Have you ever come across those junk emails that do nothing but to irritate you, and the next thing you do is to look for the […]

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How do you Create Marketing Emails that Will Generate Instant YES?

  When a well-crafted email hits your inbox, you open and act on it because it grabs your attention.  These emails might look simple and natural.  Achieving a clear, balanced and persuasive message takes time and effort, but it is worth it. In order to create an email that will generate positive results (people clicking your Call to Action), here are steps that need to be taken into consideration. Think […]

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