Marketing Buzzwords You Should Know
Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. Maybe it is time we re-educate ourselves on the true meaning of some marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that make it possible to watch shows on-demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using the guerrilla approach to reach customers on TV, YouTube, and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profiles using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target the local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. Your local customers can find you based on the information they get from search engines.
• Analytics
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyze it, and make conclusions.
Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
• Conversions
When a customer takes action such as making a subscription, opting into your marketing list, downloading, purchasing, or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can significantly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users, and in most cases, it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce the desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it.
• Referral marketing
Did you know that people are four times more likely to make a purchase if a friend recommends the product or service? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.
Why Online Marketing is Essential for Your Business
Online Marketing is Essential for Your Business
Are you thinking that the business world has become so competitive that it has almost reached the limit of competition? The bad news is that it is not about to. You are still going to witness more rival business set-ups opening operations and more websites designed to sell the product you are selling being created. Just imagine that whatever line of business you are; whatever industry you are in, there are thousands, sometimes millions of others offering the same product as you are. What do you think will make a customer to choose you over others offering the same services or products? In this century, it is suicidal for any business owner not to have an online presence. It is part of the strategies of remaining relevant and being competitive, as well as attracting new customers, globally.
Why Being Online Matters
It doesn't matter whether you have been in business for the last five decades or you are just starting out. The internet has actually leveled the playing ground for both the big boys and the small fish; in other words, when a customer is looking for a product online, it doesn't matter who is selling the product. What matters is whether the customer is able to find your site and can trust you. Essentially, those businesses which are not yet online are in for a big trouble because sooner than later, they will be out of business if at all they aren't already.
You need to get noticed through Search Engine Optimization
If you are online, the biggest headache is getting noticed. You cannot afford to be ignored if you want to make a fortune online. As they say, creating a website is the easiest part-the hardest part is pushing your site as far up the search engines as possible. Remember, for very niche, there are millions of other individuals, and businesses who are scrambling to get noticed in the search engines.
That is why you need a professional marketing company to help you reach your potential customers. Search Engine Optimization companies are doing a wonderful job to assist businesses undercut competition by pushing their sites up the search engines. Otherwise, if you just create a site and sit back and relax, you are not going to see substantial number of unique page views from your site. Does this explain why many people who created blogs and website with anticipation of carrying home a fat AdSense check are left disappointed?
Optimizing your site isn't a simple-one-day-event as some optimists think. It requires skills, dedication, professionalism and patience for you to succeed at it. Therefore, it is important that you get a professional SEO company to pull your site out of the murk and make it recognizable in the local or global search engines. It is time to let a SEO expert company perform search engine optimization for you as you concentrate on your core business.
Of course there are many other marketing strategies you can apply to grab the attention of the potential customers such as social media, email marketing, pay per click marketing, among others. For optimum results, you ought to apply all the available marketing strategies, depending on where your target customer base is located.
Emotional Branding and How to Build a Lasting Memory in Your Customer’s Mind
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection with in your life? How did they impact on your life? Now think about the brands and see the common threats among them.
It is true for brands as it is for people: to break through in modern marketing, small business owners in Australia need to be more interesting and relevant in the moment.
Brands need to connect with people in the way a close friend would—through emotion—in order to build, long-lasting, and quality relationships. There are huge opportunities for retail stores to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Stores using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming widely used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection: according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
Example: look at this video by Google. In it, you well sense deep emotional connection with the product.
- By allow their audience to be the real heroes: imagine who emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform and face to be heard.
- By being authentic:don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight: surprising and delighting customers can be an effecting marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
Other Important Branding Tips
- Creating an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs loose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out a consistent and passionate messages that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
- Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multi band strategies are likely to suffer from dis-economies of scale because of the hidden costs. By letting go off weak, declining and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
- Package your products
Packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design and does it communicate the right brand ideals. If not, it might be time to revamp the way you package your products.
- Create a slogan
Let us consider Apple for example. As they became big, they adopted the tagline “Think Different.” This was a perfect fit for their marketing strategy because a large portion of their customers didn’t want to use PC’s like everybody else. Choose a slogan that is consistent with your brand and fits your market slogan.
Take care of your staff
You need to build your reputation to attract the right staff and customers. So treat your staff well because they are one of the most important people in your business. Ex-employees are important for leads and new business. Also, reward them for not only making sales, but for being great ambassadors for your business.
The Marketer’s Creed: 3 Qualities of Great Marketers
Marketing is the engine of any business. Whether you are a small business owner or the Chief Marketing officer of a big corporation, you need to have the right mix of traits to stay successful. The foundation of responsibility is no doubt the most important component of any success in business. In this article, I am going to talk about some touch points around this necessary quality in your life in order to help you achieve your business goals.
- Get motivated
The renowned author and speaker Zig Ziglar said that motivation, just like taking a bath, doesn’t last. One should constantly recharge their batteries of motivation to stay motivated. That is why it is recommended that you stay motivated on a daily basis.
The only way to keep your momentum is to stay motivated. This is like a muscle that needs to be exercised daily if you want to stay on top of your game. Of course there are days you wake up and feel like you would rather stay in bed and abscond your obligations. So many people give in to the temptation and end up wasting a lot of time.
One way to build motivation is to form daily rituals where you perform certain set of actions, every day, which get you ‘in the zone’. If you establish a routine that puts you in the path to maximum productivity early in the day, your body and mind will learn that it is time to get going.
For instance, if you are a runner, you may choose to wake up, put on your shoes and start running every time you wake up from bed. In the office, the ritual could be visualization, meditation before going for a meeting or making a sales presentation.
Our bodies and minds are like engines, they must be kept in optimum working conditions to function correctly. The engine must first be fired before it can start working. Get yourself motivated first thing before you start doing what you planned.
- Assume responsibility
If anything is to be, it is up to you. There are no accidents. Responsibility is the hallmark of successful entrepreneurs and is a way of being, not just what you do. When you are truly responsible, you accept the fact that success or failure is in your hands no matter what. Blaming outside forces or people for your failures shows that you are irresponsible.
Great leaders claim responsibility even when things go wrong not just when they are buzzing. Being responsible means not blaming anyone or anything for the things that go wrong. Being responsible means taking an introspection approach and looking at what you could have done differently to produce better results.
You should be aware at all times the impact you are creating around you and the examples you are setting for others. You have the power to create the circumstances you want. No one prevents you from creating the business you desire.
- Accept no excuses
If you are personally accountable to your business or quality of life, you should be honest with yourself; you should face realty and accept no excuses. Acknowledge where you have done mistakes in the past and commit to improving things in the future.
You really need to be honest with yourself about where you are slaking and resolve to honor your commitments. Do not break promises. Every time you break a commitment or a promise to yourself, your self-worth is eroded and eventually, your inner self’s worth is destroyed.
As a serious entrepreneur, you should choose accountability as your minimum standard in everything you do. If you do so, you will find that your business will have more meaning and you will experience more success.
Online Marketing: How to Write Great SEO Articles that Attract Traffic to Your Website
If you are relatively new to the world of Search Engine Optimization, you may have heard the term SEO being thrown around. Writing great SEO articles is not difficult if you understand the basics of SEO. SEO simply stands for Search Engine Optimization.
SEO is designed to help people find content easily in the search engines like Google. In other words, a SEO article is any content created with the goal of making it easy for people to find you in the search engines. To write better SEO articles, you must do the following:
- Carry Thorough Keyword Research
Before you start writing, do a comprehensive keyword research. Keywords or phrases are those terms that are likely to be used by the web user to find your content. For instance, if a student wants to look for an example of an essay about hotels to help him/her write their homework, they will most likely type the phrase sample essay about hotel in Google search box. So that becomes your keyword. So if you include that keyword in your article, this student will probably land in your website if you offer professional essay writing services.
- Do Keyword optimization
Simply researching keywords and including them in your article is not enough. You must know where, when and how to use those keywords. Just tossing keywords anyhow isn’t going to work. The keywords must occur naturally throughout the article. They must also be relevant to the content. Therefore, you can not use the keyword sample essay about hotel in an article that talks about Weight Loss for example.
- Organize content
You must organize your content in a logical way so that the reader can easily relate to the content. Remember if they don’t stay in your site long enough, they will navigate away, which is bad for your SEO strategy.
- Promote your content
No matter how great your content is, no one will know about it if you don’t share. Luckily, there is a plethora of ways one can share articles today including social media.
Write about something interesting
If you thought people would instantly stream to your website as soon as you publish your article no matter how bogus it is, you are dead wrong. People want to read about something that is interesting to them; something that solves their problem. You content should have a strategy so that you have clear goals on why you are publishing the article in the first place. Is it to get people to buy from you? Is it to simply inform your readers about some great idea? Do you simply want to educate or entertain your readers?
More importantly, your content should be long enough to count. Don’t be too obsessed about the word count. Rather, be more concerned about the point you are trying to make. Search engines generally give preference to longer articles of at least 600 words. In-depth content has particularly found favors in Google search engine. Therefore, if you can get someone to write you a 2,000 word SEO article, by all means go for it.
Target the right audience
Finally, it is critical to target the right audience and design your content strategy accordingly. If your business targets engineers, you might want to writer more insightful, in-depth content. You may also want to ensure you are accurate with your facts.
Need more help with your SEO articles? Do not hesitate to hire a professional SEO writer to help. Not everyone has time to pen a triumphant SEO article so it makes sense to ask for help if you need one.
Are you publishing Great Content? Try These SEO Tips
When you are writing articles for your website/blog, you have to ensure that you have got critical things covered so as to guarantee SEO-friendly articles. The aim of SEO is to ensure you optimize your content so that search engines can understand what your content is about and at the same time make it easy for your audience to find you. Having said that, there are no guarantees whatsoever that your content will rank well in search engines even if you write a mouth-watering SEO article. That is because there are critical components SEO article should have, besides producing a great story.
- Post title and Meta title
The main difference between post title and Meta title is that the post title is what the reader sees as the title of the post while the Meta title is what the search engines use to display to your readers in search engine results. If you fail to create a Meta title, search engines will treat your post title as the Meta title. Have a keyword included in your Meta title to improve your ranking fortunes. Also, keep your Meta title less than 66 characters.
- Meta description
You can add a short description to your Meta title to give your readers an idea of what your post is all about. In other words, the Meta description of your post acts as the sales copy of your post. If your post does not have a Meta description, make sure you include it to optimize your traffic. Your Meta description should not be more than 156 characters.
- Include Image descriptions
The long and short of it is that Google can’t read images. So it relies on the image Alt description to understand what the image is about. When you upload images to accompany your article, remember to name your images appropriately. For instance, if you are writing an essay about invisible man and communism and you decide to include an explanatory graphic, you can name your image as invisible-man-and-communism-illustration.
- Anchor and Interlink Text
Did you know that it is always good to link back to your other articles in your website? This enables readers to stick around for longer. This is particularly advantageous because search engines end up re-crawling the old posts. Interlinking your old pages also improves the sites readability and reduces bounce rates. When interlinking your site, remember to use appropriate anchor texts. An anchor text is the title of the link you are creating.
- Heading
A good article should be easy to read. An article that comprises of blocks of long paragraphs are not desirable. No one has time for boring stuff. Use appropriate headings especially if you are drafting a long post. It is also good practice to include your keywords in your headings.
- Length
Long articles are better than shorter ones. First of all, longer articles easily get noticed in search engines because it is assumed they provide in-depth analysis of the topic. Secondly, longer articles tend to have a wide range of long-tailed keywords spread throughout the content. It is difficult to achieve this with 200-word articles.
- Write for people, not search engines
Search engines are becoming very sophisticated, so much that it is nearly impossible to cheat them. Google wants you to offer your clients great content instead of simply stuffing your keywords for the purposes of ranking. This means that you should ensure your keywords are not only relevant to the article but also provide value to the readers.
As you can see, writing good articles takes patience, skill and time. That is why many people prefer to outsource their SEO articles needs to writing agencies, which is perfectly okay.
Webhosting Secrets Every Web Site Owner Should know
If you are serious about your business, make sure that your website is in good hands. Choosing the right web site host is the best decision you can make. Any server downtime can greatly ruin your business and limit your chances of growing your customer base. Sometimes, hosting a website can be such a confusing experience for web site owners, especially for the first timers. If this is your first time dealing with web hosting, it can seem like a maze of jargon floating around in the technical world. Be it as it may, I have gathered 10 simple secretes that you need to arm yourself with.
- You Get What You Pay for
With web hosting, what you pay for is exactly what you get in most cases. If you go for a cheap host, you’re most likely to get cheap services which include poor customer support, low bandwidth, and servers that crash more often than your PC.
Cheap is expensive. Beware of all the catch phrases in that advertisement banner. If you are serious about your business, you must also be serious about the host who is going to host your website. It is not difficult for people to fall prey to a bunch of spammers who will extract your private information, force advertisement banners on your pages, and extract your customers’ information, in the name of cheap web hosting offers.
It is quite unfortunate that many business people often care too much about the dollar side of web hosting services at the expense of quality, and professionalism. Choosing a web hosting service that will ensure your privacy, efficiency, and availability should be a priority of any web site owner. However, it is still possible to get a web hosting company that offers great services at a cheap price.
The following is a list of top ten web hosting companies and their prices.
2. Understand the "Free Domain" Gimmick
Buying a domain name independently Vs using a free domain offered by the web hosting provider is one of the toughest decisions you may have to deal with. It is critical that you understand how this works out before committing yourself to either of the options. The idea of getting a free domain name from your web hosting provider sounds great but there are things you need to into consideration:
● How long do you plan to use the domain name?
● Who will own the domain name?
● How much will it cost for subsequent renewals
Unless you are planning to use the domain name for a short campaign period, and you don’t intend to renew it afterwards, it is not advisable to go for the free domain name being offered by the web hosting company. Here is why: you may find yourself in unforeseen difficulties if you decide to change your hosting company in future as you may not be able to access the domain registration information. That means that the domain name is ‘free’ for you to use, but the ownership of the domain name remains with the web hosting company.
Essentially, you’ll find yourself in a situation where you are stuck with the web hosting company forever, or you are forced to pay a hefty fee to buy back the domain name.
3. Understand Domain Name Registration
Many people underestimate the concept of domain name registration. As a matter of fact, a domain name entails many things that will affect you in a number of ways in the future. Just like the web hosting services provide you with many options, a domain name also provides you with different features.
Therefore, not all domain registration companies have the same features. So, beware of those registrars that entice you with cheap prices because you may find that they lack some features. A good domain name should come with the following features at no extra costs.
● Should include your own control panel
● URL Redirection – It should make it possible for you to forward your domain name to another web address
● Email Forwarding for multiple addresses
● Full DNS control
● Sub domains
● Registrar Lock
If you buy a cheap domain name, chances are that you will have to folk out extra cash for the above features whenever you need them.
4. Differentiate Between Domain Name and Hosting
If you are new on this, it may get confusing. Nonetheless, the difference between the two has already been hinted above. All we are saying here is that it is not necessary that your web hosting company should also sell (or freely offer) you a domain name as well. You have the option of buying a domain name separately and forward it to your web hosting provider.
That domain names don’t have to be registered at the same web hosting company does not mean you cannot do it. All we are saying is that you need to do a comprehensive research into the whole thing so that you understand what you are getting out of it. Remember a domain name is your only online identity, and that is why you need to do more home work on it. In fact, it is the most irreplaceable online asset you can ever have.
Web hosting companies will naturally urge their customers to register their domain name with them, but you should also not forget that it is profitable for them. Therefore, you should find out whether it will be convenient for you to do that. For example, are your prepared to lose your domain name if the web hosting company goes down or you decide to migrate to another web hosting company?
5. Understand the Different Web Hosting Options Available
Before you buy a product, you must understand its features and know whether it is going to satisfy your needs. In the same way, the type of web hosting services you choose depends on your unique needs, which includes things like the size of your web site’s files, the number of visitors your expect, your preferred operating system and the nature of web site you intend to put up.
In that case, it would be great if you understood the different web hosting options available before signing up for one. There are 5 types of web hosting services available:
a. Free Web Hoisting
Well, free web hosting is free. This type of hosting is normally provided by web hosting companies as a way of giving their customers opportunities to taste their services. Otherwise, free web hosting services are suitable for those people who don’t anticipate a lot of traffic to their site.
Free web hosting services are best suited for non-commercial sites such as personal journals, photography, and so on. You expect to find the following features in a free web host:
● Low connection speed
● Limited storage space
● Frequent website downtime
● Advertisement appearing on your pages
● Limited technical support
● Low security options
● Limited software and apps options
● Limited number of pages
● You cannot use AdSense
● Limited database and statistics support
While some companies would require you to purchase a domain name in order to use their services, most of them will let you use a subdomain name under them.
b. Shared/Virtual Hosting
With shared hosting, server space and other resources are shared with other web sites. Shared web hosting is one of the cheapest web hosting services and one of the most commonly used.
The only disadvantage with it is that you are bound to experience web site downtime especially if you share with gambling or pornographic web sites. The following are some of its features:
● Low cost
● Own domain usage
● Good technical support
● Frequent web site downtime
● Multiple software usage option
● Limited security due to sharing server with many sites
● Limited database support
● Best for small business with not so huge traffic
- Dedicated Hosting
Dedicated hosting is the opposite of Shared hosting, here, you have a server dedicated to yourself. It is one of the most expensive web hosting services, but with it you can be assured of maximum security and efficiency.
However, with dedicated server, you are responsible for its maintenance and cost of operation. It is best suited for web sites that require many resources as well as those with high traffic.
The following are the features of dedicated web hosting service:
- Good for large business with high traffic such as Amazon, EBay, e.t.c
- Multiple domain name options
- Powerful email solutions
- Great database support
- Unlimited software support
- High security
- High cost
- Requires expert skills
- Collocated Hosting
In this type of hosting, one purchases a server, and have it hosted at a web host’s facilities. Here, you have full control of your server, and you can decide to do anything with it such as installing applications you need, add more ram and disk space, install a better perfuming CPU, and so on.
- The following are features of collocated hosting:
- High Bandwidth
- High cost
- Requires expert skills
- Great database support
- Unlimited software support
- Harder to configure and debug
- High security
Reseller web hosting is for web masters and online entrepreneurs who want to resell their own web hosting services to those who need them. Those who have many websites can also take this option as it will enable them manage many websites from one central location.
Having looked at that, it is best to look at the features being offered by the type of web host you want to sign up with. For example, you need to take into consideration your budget, type of business you are engaged in and the bandwidth (as well as disk space) you need.
Once you have selected a given type of web hosting you need, you can compare different offers from different companies. Suppose you decide that you want to deal with shared web hosting, you will realize that there are different companies offering that type of web hosting services. Therefore it is good you understand the features being offered.
Aside from that, you might also find the following suggestions invaluable when dealing with web hosting services
- Don’t go for long term contracts. Unless you are 100% sure what you will be doing in 5 years, it is advisable to go for short term contracts like one year rather unless you trust the web host. In most cases, you’ll be given ridiculously high discounts for longer periods like 2 years, 3 years, 5 years…
- Consider the Payment method. Most people prefer PayPal as a means of payment rather than credit cards as it is more convenient and safer. But if you trust the company, you don’t have any reason to worry.
- Always Back-up your files. You definitely can’t rely on your web host 100%. It can be considered unwise to fail to back up your online files in other places such as your PC. You never can tell what will happen in future.