Marketing Buzzwords You Should Know
Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. Maybe it is time we re-educate ourselves on the true meaning of some marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that make it possible to watch shows on-demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using the guerrilla approach to reach customers on TV, YouTube, and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profiles using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target the local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. Your local customers can find you based on the information they get from search engines.
• Analytics
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyze it, and make conclusions.
Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
• Conversions
When a customer takes action such as making a subscription, opting into your marketing list, downloading, purchasing, or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can significantly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users, and in most cases, it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce the desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it.
• Referral marketing
Did you know that people are four times more likely to make a purchase if a friend recommends the product or service? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.
Why You Need a Quality Business Website
It is no longer debatable whether you need a website for your business or not. In order to remain competitive and relevant to the modern way of doing business, you need to have a business website to promote your goods and services.
It is, therefore, not a question of whether you need a website or not, but the quality of website you need. This is an age where everything is online. In fact, when people want certain information, the first place they go to is the Internet. That means if you want to compete effectively you need to have a website that ranks high in the search engines.
It doesn't matter what type of business you do. It does not matter whether you are selling services or tangible goods. It doesn't matter where you are located. What matters is the fact that you are online and competing with other business; both small and big corporations. Whatever the case, business websites create a big difference if they are of quality types.
What is a Quality Website?
A quality website is a website that is not just appealing from its overall look, but one that also contains quality content. Actually, quality, SEO friendly and relevant content comes first in the rankings of the features of a good site. Search engines like Google have designed algorithms that have the capability to sift spam sites from quality sites; therefore, if your website has low quality content, then it will suffer greatly in search engine rankings. Remember visitors who come to your site are only interested in relevant, accurate, and updated information, and if they can't find that in your site, they will quickly navigate away to another website or blog which has the information they are looking for.
Avoid high bounce rates
There is nothing as bad as having high bounce rates from your website because it affects your search engine rankings, as well as denying you the opportunity to profit from the potential customer. If other webmasters find out that you have quality content, chances are that they will link to your site. This can be a big boost to your site performance because search engines greatly value inbound links (the number of links that link to your site). Simply put, content is the king.
What a business website can do for you
It is quiet unfortunate that there are still some people who underestimate the significance of creating a quality website for their businesses. Some of them think that websites are only meant for news agencies, sports, bloggers, and government agencies, among others. The truth is that so long as you own a brick and mortar shop, you also need to open your business to the global customer base in the form of a website. You can view the website as a virtual shop. One of the best blessings we have had in the 21st century is the Internet. Why? Because it offers a level playing field for everyone, whether you own a small business or you own a multinational company.
Remain Open 24/7
Being open 24/7 is something that is next to impossible with the traditional brick-and-mortal shop. Moreover, it enables you to sell to anyone, anywhere in the world so long as you can cater for shipping arrangement. In addition, having a website legitimates your business, thereby, boosting the confidence of your potential clients. In other words, it makes your look professional. Most importantly, it is the perfect and more convenient platform from which you can offer customer service to your customers.
It is also important to note that websites are no different from the traditional shop fronts. They also need to be marketed and advertised to attract the attention of potential customers. With millions of other websites competing for the attention of a customer, it is easy to fail to get noticed, and even if you get noticed, it is easy to be abandoned by the customer for the next site. Lest you forget, the next competitor is only a click away. Therefore, it calls for a serious marketing campaign, advertising, and search engine optimization strategies to make it. Simply creating a website and leaving it there isn't going to make any difference.
Let Mjrvisuals help you engage that content in your website through our expertise, we run the gambit of visual imagination including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design. Be part of our portfolio of clients and let us tell your story to the world. Click here to visit our website: mjrvisuals.com/
4 Clever Advertising Techniques You Should Be Using Today
4 Clever Advertising Techniques You Should Be Using Today
Companies are spending thousands upon thousands of dollars every year on advertising. The big boys even spend hundreds of thousands or millions in print and paid click advertisements. Unfortunately, that also means we get to be bombarded with endless amount of ads, that are lazily designed or misplaced.
So how do you stay clear of producing poor, boring and ineffective advertising?
Here are some techniques you can use to create amazing ads that will resonate with people.
Design Clever ads
There is a whole lot of difference between funny advertisements and effective ads that accomplish their jobs. When designing your ad, make sure that it is able to clearly deliver its message and make people enjoy it at the same time. It should not just be funny for the sake of it. In fact, you do not design an ad so that it is funny. You design an ad that people will be able to connect with.
Insightful
Your ad’s potential impact will be determined by how insightful it is. Does it make the audience think about their beliefs and actions? Does it result in that Eureka Moment? If you achieve this, you will do much better than your competition.
Feeling
Try to connect with your audience emotionally. As Maya Angelou once said, people will forget what you did or said, but they will never forget how you made them feel. You may spend a lot of time convincing your prospects to buy from you; you may even offer very competitive prices, but if you are not connecting with them emotionally, you are not going to create much impact. The fact of the matter is that people are not always rational when making buying decisions. Their emotions usually get the better of them.
Trustworthiness
People buy from companies they like. People will like you if they also trust in you. You see, it is impossible for people to like you if they don’t trust you. Every character you select to appear in your ad should sound and look trustworthy. Every message you deliver should be factual.
Whatever your advertisement goal is, whichever industry you are and now matter your size, it is important to advertise wisely. If you need help, seek the advice or services of a professional advertising agency.
6 Traffic Generation Habits You Should Stop
6 Traffic Generation Habits You Should Stop
Traffic generation is the holy grail of online marketing. Website traffic has been cited as the most effective content marketing metric, which is why brands must understand how to drive traffic without compromising quality of content. Unfortunately, as traffic generation and SEO have changed over the years, many mistakes continue to be made. As a result, many seemingly well-established SEO practices can greatly damage your brand’s credibility and harm your website traffic.
Here are six traffic generation practices you should avoid at all costs:
1. Stuffing content with keywords
Stuffing your content with keywords can drastically hurt your website traffic. Whether it is adding high volume of keywords or irrelevant phrases and words, these are harmful SEO practices that can cause irreparable damage to your traffic generation efforts. Doing so will attract Google penalties like marking your site as spam or lower your page ranking. It will also hurt your brand image because customers will feel betrayed by your use of misleading information.
Rather than stuff your content with many or irrelevant keywords, writing high quality content should be your goal. Remember, people don’t just come to your site just for the sake of it; they are looking for valuable resources and answers to their problems. One way to find out what your readers are looking for is to think about the questions your readers type into Google search and use those questions to create powerful content that will provide the answers. You can also visit platforms like Reddit and Quora to find out what people are discussing. This will help you determine the right keywords to use. Whatever the case, concentrate on writing high quality content.
2. Building as many backlinks as possible
When it comes to backlinks, it’s all about quality over quantity. Many people think that having thousands of links pointing to their website is the smartest traffic generation tactic. However, this practice can actually be detrimental to your SEO. It is better to have a dozen of quality backlinks instead of having thousands of spam links. Use tools like Buzzsumo to determine which backlinks are top quality in your industry. For instance, if you own a blog about entrepreneurship, your best bet for backlinks should come from sites like Entrepreneur, Fortune, Bizify, Quora and Inc, among others. By all means, avoid buying backlinks if you don’t want to land in trouble with Google.
3. Focusing only on page rankings
Page ranking is an important factor when it comes to making it to the top of Google’s search results. However, one should not put all eggs in one basket. Many elements contribute to page ranking. According to a 2015 study by Moz, 88% of marketers believe mobile-friendliness will influence page rankings. 81% believe that the perceived value of the website by the visitors also plays a critical role. Other factors that influence page rankings are speed of website and the quality and quantity of instant answers provided in SERPs. Therefore, instead of worrying about whether your website is ranked at the top, you need to look at different strategies that can drive results for your brand. For instance, you can produce more mobile optimized landing pages and produce quality content that provide instant answers in the SERPs. By taking care of these individual strategies, you will be able to tweak your website so that it appears in top results.
4. Writing low-value content
Gone are the days when quantity of content was the determining factor in driving traffic. Today, marketers are more concerned about producing quality content that provide value to the users. In fact, Google introduced an algorithm that penalizes sites that produce low-quality content. In that regards, any content you produce should provide value to the readers. That is to say quality content should be your most valuable SEO tactic. There are a number of elements you need to take into consideration when implementing your content creation strategy. The first element is your audience. Understanding your audience is crucial. Are your visitors male or female? What is their geographical locations? What is their age group? Do your visitors come to amuse themselves or to learn serious stuff? Understanding your audience will help you to structure your content according to their needs.
5. Duplicating content on different websites
Writing content and then duplicating it to different sites as guest post is definitely going to hurt your ranking. Although Google can differentiate between the first publisher of content and republished content, content duplications brings more harm than good. It might succeed in increase in the number of back links but it can also become difficult to know monitor the changes to your content. Your brand’s image also suffers in the process. So the only solution is to write original content and share it is social media. If you want to publish guest posts or syndicate your content, please write fresh content for every website you want to publish your content.
6. Including complex coding on your website and installing too many widgets
Widgets, tools, analytic software, surveys, forms etc can be great tools for any website; however, too much of something is bad. Having too many widgets and tools coupled with complex coding can slow down your website yet people expect a website to load in less than 2 seconds. This is likely to be the reason you are performing poorly in traffic generation department. The average user has no patience for a page that takes ages to load. Slow speeds in websites results to high bounce rates, a factor used by Google to rank websites.