Marketing Buzzwords You Should Know
Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. Maybe it is time we re-educate ourselves on the true meaning of some marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that make it possible to watch shows on-demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using the guerrilla approach to reach customers on TV, YouTube, and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profiles using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target the local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. Your local customers can find you based on the information they get from search engines.
• Analytics
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyze it, and make conclusions.
Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
• Conversions
When a customer takes action such as making a subscription, opting into your marketing list, downloading, purchasing, or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can significantly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users, and in most cases, it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce the desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it.
• Referral marketing
Did you know that people are four times more likely to make a purchase if a friend recommends the product or service? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.
Conference Highlight Video from Starfield Summit
We were asked to film the Starfield summit, a conference that talks about the industry of health and how to make it better. See the highlight video, but it was three days with more then 6 cameras and full A/V on location. Visit mjrvisuals.com to see more of our work!
Adobe and Maya, enjoying – enjoying animation
Adobe and Maya, enjoying – enjoying animation
What is it about animation? When I got into videography and started MJRvisuals I came up with a slogan “imagination defined”. Now that I’m in the thick of the everyday work of video editing and video production doing client work is just that work (to a point). Don’t get me wrong I love what I do as this was a hobby that turned into something more but when designing commercials and stories for clients you have a border, of sorts. Your working and designing within the parameters of their story. With animation I do what I love, design and make things.
I’ll be honest I love cars, yes I’m a car guy and because of this I tend to make A LOT of cars with Maya.
It was interesting learning how to designing in Maya then export to After effects and put the story tougher in Premier. The aspects of dtory telling. They say you never work a day in your life if you do something you love. I do and animation keeps me loving it everyday as I continue to grow and move forward.
Malcholm….
Mjrvisuals.com
Imagination defined.
Exploring the Adobe Presets in After Effects
This is Malcholm Reese with mjrvisuals.com and in this episode i’m going to break-down animation presets in aftereffects. Let me rephrase that i’m not going to break them down individual but better yet show you where you 1can go to find out visually what the presets do.
It was funny, when we were sitting around talking about making these tutorials I kept arguing that it doesn’t have to be this basic, but then I was reminded about how I learned and honestly I didn’t know about this shortcut until like 4 years into editing. When I discovered it i was like “where have you been all my life” but by then I stopped using presets really anyway but dang if I would have known.
Anyway, presets are I guess what Adobe thinks is the most used applications or maybe the most versatile applications? In any case if your new to after effects they come in handy if not for editing purposes then for really good learning tools by backwards animating them, which is figuring out what Adobe did to make it and making it yourself.
I’ll be honest, you guys are probably not as slow as me, because, when I first started I went animation presets by animation presets clicking, draging, dropping the preset into my comp to see what happens. click, drag, drop, delete, repeat Yeah that was me. Then I discovered adobe bridge, well at least I discovered bridge and the “browse animation” (as I do the air quotation symbol) shortcut located in the menu bar really at the same time.
Now what the shortcut does is actually it opens up adobe bridge in a window that allows you to view the presets one by one, like this. Pretty cool, and easy.
Now you can apply your preset in a number of fashions, you can click apply preset which will open a new window and take you to the script window where you can highlight and apply the preset you found, or you can just double click in bridge and it will apply accordingly. Now it does show a application error but the preset is on the solid you had selected. Go through, explore, take the time and look at if not all of them most of them.
I hope this save you time in your editing again this is malcholm reese with mrjvisuals.com make sure you check out my other highlight, tutorial, and animation videos see you next time.
Using a Hashtag for Your Wedding Day
Using a Hashtag for Your Wedding Day; Social media and weddings have come together, and it’s beautiful. Oftentimes, you’ll be asked to use a hashtag at a wedding you’re attending, when posting pictures or statuses about the event. If you’re unsure how this all works, we’re here to help navigate the social media aspect of your wedding day.
First off, you’ll want to choose your hashtag. Most couples choose a funny mixture of their two first names, their to-be last name, a pun with their last name or another unique way to remember their day.
Second, you’ll want to inform your guests of the hashtag they should use. Post and tag your guests on a social media post to inform them, put up a sign at the celebration, and make sure everyone knows what to use and how to use it.
The hashtag will serve as a photo album for your photos on social media. If all of your guests put your hashtag in their posts and photos, all of the statuses, memories, posts and shares will all be kept under this one hashtag. The convenience of this is exactly why couples are using hashtags to help share, celebrate and remember their wedding day. Once your special day is over, you hashtag is just one click away, and there is all of your memories.
Now that you know all there is to know about choosing a hashtag for your wedding day, now is the time to get started!
Wedding Videography by MJR Visuals specializes in keeping your day special forever. Let us keep your day alive forever with our wedding videography services. Send us an inquiry to learn more.
The 3 Steps to Creativity
There is more to creativity then a camera, a lens, or the graphics - we state that videography is about creativity. Here are our steps.
3 Steps to Creativity from MJRVisuals on Vimeo.