Another social media platform is making way for businesses – Snapchat. If you’re marketing to millennials or younger, it’s time to get on Snapchat before your competition does!
Snapchat just introduced a new feature, Discover, which lets Snapchat users connect to an exclusive group of world-class leaders in media, including CNN, Comedy Central, Cosmopolitan, Food Network and several more, in a new storytelling format, which puts creativity first. It is intended to be a new way of exploring the Snapchat Stories feature. Snapchat’s Stories feature lets users create compilations of snaps that last 24 hours for their friends to see. In 2014, Snapchat’s Our Story features was introduced, which compiles snaps that users submit during select big events around the world, like college game days and festivals.
Discover’s goal is to partner with trusted media companies to tell stories that put the narrative first. With Discover, the technology is accommodating creatives, not creatives accommodating to technology. Now that Snapchat is clearing making way for businesses, it’s time for hop on the wagon before the others do. Although it is unlikely that your business will be making its way to the Discover feature, Snapchat, in general, is a great opportunity for businesses to provide their fans with updates in real-time — to lessen the technology gap even more. It’s a fun and interactive app, which is a unique mix of Instagram and YouTube.
It’s easy to sign up, find your fans, and promote your new Snapchat account on your social media page. It is a must if you are marketing to millennials and younger, but it will not be long until it will be a must for all.
Snaps can be either photos or videos, taken in real-time, not uploaded, and they can be decorated with text and graphics. Once you have your snap ready, you can post it to your Stories for your followers to see. As you keep posting, the longer your story will get, and the more fun it becomes! Users can reply to their friends’ snaps in both private chats and in Stories.
MJRvisuals is a full-service video production company, based in Washington, D.C. Our goal is to bring your vision to life. If you are interested in working with dynamic video production team, contact MJRvisuals today.