4 Super Tips for Successful Video Marketing
For marketers who want to be competitive, a comprehensive inbound marketing strategy is an absolute must.
If you didn’t already know, it is estimated that 80% of online content will be video by 2019. And according to Digital Marketing Institute, video marketing will help to increase website traffic by 69%.
Accordingly, mobile video adverts will also increase five-folds compared to desktop. A study by Business2Community also found that it is 50 times easier to hit Google’s top ranks with a video than via text. Landing pages that contain explainer videos are 800% more successful than text-only pages.
Well, if that is the case, then it best for you to get to grips with the best video marketing strategies.
Video marketing is essentially both the present and the future of digital marketing. Video marketing brings engagement to a completely new level. Moreover, videos stay online forever, potentially bringing you new customers forever. In addition, it is very easy for videos to go viral because video and social media go hand in hand. In short, video benefits are countless and if you use the right strategy to make and market your videos, you can reap the immense fruits. Here are 5 tips for successful video marketing.
Tip 1. Make your title count
Think about it. The title is the first thing your viewers will see and it will help them to decide whether to watch your video or not. In other words, a great title can make all the difference between your video becoming viral and becoming a big failure. The title you choose is critical when it comes to standing out both in social media and in search engines.
Focus on optimizing your titles for search engines. At the same time, make your titles attractive and compelling to encourage people to watch and share them. Bear in mind that it is possible to do both. Here are some tips to help you create better titles for videos.
Understand how your title will influence your audience’ behavior as well as where they are likely to see it.
Focus on the main messages on the video. The title should explicitly mention the benefits of watching the video. Think of specific benefits and value the viewer will derive from watching the video.
Include keywords that searchers are likely to use when looking for that particular video content.
If a well-known person appears on that video, it is advisable to include the name of that particular person on the title. Learn from other viral video headlines. What pattern can you spot? Try CAPS, some dots, stars, italics, etc to grab attention.
Tip 2. Keep your videos short, informative and interactive
It goes without saying that your readers’ attention span is shrinking by the day. Do not expect them to watch a 2-hour boring lecture. Instead, keep your videos short, interactive and informative. Although it all depends on what message you are trying to pass, you should ensure that your story is not only short, but also fun.
Interactive videos provide a perfect opportunity for people to share and get some useful user behavior in the process. Remove the sales clutter and focus on telling the story that will appeal to your customer’s emotions and desires.
The easiest way to waste your time, energy and money is to create a very boring video that is full of marketing puff. Focus, instead, on what your viewers are interested in. no one wants to sit through 45 minutes of pure sales pitch. People want to laugh and have fun. So if you are too serious, you risk losing the interest of your fans. Make them like your videos, because that is the only way to get into their hearts.
Tip 3. Add a call-to-action button at the bottom of the video
At the end of the day, you want your viewers to take some action after viewing your video. You are not just creating videos for your audience for the sake of it. Conversion is the ultimate goal of any marketer. Putting a call-to-action button at the end of the video can greatly increase your chances of gaining more subscribers, buyers, likes and shares.
Tip 4: Publish your video in multiple places
There could be a problem if you aren’t publishing your video at the right place. It is one thing to create a world-class video and it is quite another to avail it at the right time and to the right audience. For example, it makes no sense to publish your video on your LinkedIn page if most of your audience can be found on Facebook. Some of the places you can publish your videos include: Facebook, Twitter, Instagram, YouTube, blog or your landing page. Where you publish your video depends on where your target audience is likely to be found.
MJRvisuals is a creative agency that provides visual imagery production and digital marketing services.
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