How to Advertise your Event, Service or Product with Video
You don’t know how often I receive a phone or email inquiry requesting an advertising video. Well, more specifically, a video to highlight an upcoming event. The first thing I’m told is that they want a three to a five-minute video highlighting the event with the goal of having people come to the event. Their thought process is; they will post the video on youtube, Facebook, or their website, pay for advertising or not, and people will watch the full video and immediately come to their event.
My first question to you is, when was the last time you watched a full three to five minute video of an event, activity, or conference that you had no idea about and/or just popped up in your feed on your phone.
If you’re like most people, the chances of you watching that video is very slim.
Now, with that same thought process, how often would you watch a fifteen to thirty-second video that caught your attention and you no previous knowledge of it? If you’re like most people, you watch just enough of that commercial to understand what it is, what they are offering, and do you want to know more.
When you do any advertising, you want to get the most bang for your buck and drive traffic.
How do you do it?
Produce a short-form video clip with the idea of driving traffic to your website, landing page, or IG page where you have the longer video. With that strategy, you do two things: 1. You will have more engagement with your short-form video because, as I said above, more people will watch it, and in turn, more people will see what you have to offer. 2. That increased number of eyes on your promotion will turn into an increased number of people going to your longer video, which will turn into more engagement with your offering and more sales.
The one thing I like to tell people is that to increase your sales you have to have more eyes on the item you are promoting. You can have the best product, be announcing the best ideas, be doing the most fantastic work, but if no one sees it, then no one can comment, purchase, or engage with it.
Just How Important is Email Marketing for Small Businesses?
With a Return on Investment of a staggering 4,300%, email marketing is about the most effective marketing tool, small business owners and entrepreneurs can leverage.
Have you ever come across those junk emails that do nothing but irritate you, and the next thing you do is to look for the ‘unsubscribe’ link? Well, the senders of those emails hardly have any email marketing strategy in place. Gathering hundreds or thousands of emails, by whichever means, and sending sales pitches while hoping some customers will respond or purchase a product from you is by no means email marketing. If anything, using this method will guarantee you a spectacular failure regarding click-through and conversion rates. It would be best if you were more strategic in your email marketing campaigns. In other words, success in email marketing is not a function of trial and error or chance; it is a result of precision in terms of content and timing.
Here are three tactics you can use in your email marketing campaigns for higher ROI.
Timing is cardinal: Target the senses and consider the time you send your emails
Your customers don’t have all the time in the world to read every email that hits their inbox. It is estimated that the average number of emails that hit the inbox of an average busy person daily is 97. How many of these emails do you think can be read? With that in mind; if you are lucky, your email might be opened.
For an email campaign that is untargeted and/or sent at the wrong time, the most likely place it will end up is in the trash bin.
No matter how big your brand, most consumers will not spend more than a few seconds trying to figure out whether the email before them is worth opening and reading. You only have a small window of opportunity to seduce your subscribers to open your email.
Unfortunately, many marketers and small business owners squander this golden opportunity by sending their emails at the wrong time and using generic texts and images. Your success hinges on reaching and resonating with the recipient at the right time and delivering the right message.
When is the right time to send emails?
The long-standing advice to email marketers about the best time to send email has always been, “Tuesday, Wednesday, and Thursday, between 8.am and 10 a.m.” the logic behind this notion is that people tend to open their inboxes in the mornings. However, that may not always work as much as you would like. As it turns out, there are other unconventional times to unleash your campaigns.
Let us look at some important email marketing trends and stats. This will give us an idea of when the best time to send email would be.
- According to an Experian study, most emails are opened at night with unique open rates averaging 21.7% between 8 p.m. and 11.59 p.m. and 17.6% between 12. a.m and 4 a.m. Moreover, click-through rates during these times are 4.2% and 3.2%, respectively. Return on investment per email is also highest between 8.00 p.m and 11:59 p.m.
- Experian quarterly email marketing benchmark release also showed that emails sent on Monday have the highest ROI even though emails sent on Fridays have a higher click through rates. Ironically, fewer emails are sent on Saturday and Sunday despite the fact that these days experience higher click-through and conversion rates. According to Experian, unique open rates for Saturday and Sunday is 17.8%, which is higher than any other day of the week.
Based on these findings, you should send your emails at unconventional times, such as on weekends and during late hours (between 8: p.m and 11:59 p.m). You can also capture the early birds by sending your emails between (12:00 a.m and 5: a.m).
While this is not a blanket ban on conventional email sending time, it would be a brilliant strategy to counter the competition and stand out from the crowd.
In other words, try not to send your email campaigns when most others are sending.
Mjrvisuals can help you increase your reach out of that content through our expertise. We run the gambit of visual imagination, including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design.
We believe everyone has a story; the question is; who is telling yours?
How Video Testimonials Can Powerfully Boost Your Sales
Click the image above to see an example.
Video testimonials are one of the most powerful and under-utilized marketing techniques available to a business. If you aren’t using video testimonials, you’re losing out on the ability to upsell customers, acquire new business, and convert visitors who come to your website.
Why Video Testimonials Are Important for Your Business:
Risk Reduction:
A video testimonial for your product or service reduces the risk in the mind of the consumer. I believe that risk reduction is the purpose of all online reviews. Think about buying anything on Amazon. Would you be more likely to purchase a product with three positive reviews, or three hundred positive reviews? Obviously, the more reviewed one, because this makes the purchase less risky in the eyes of the customer. Other people have bought and used the product; therefore you feel more secure that you’re making the right purchase decision.
If you’re in the business of selling high-value products or services, video testimonials are extremely valuable as there is a more significant financial or reputational investment involved in these purchasing decisions.
Upsell Customers to More Expensive Products / Services:
Video testimonials are also a valuable sales aid. If your landing pages present a video of satisfied customers, you’re likely to enjoy more engagement from visitors than simple plain text outlining your offerings. In a study of 1,000 U.S. consumers (who had bought products online in the previous year), the top factor influencing purchases of a higher-priced option was better reviews.
Generating Testimonials: Existing Customers
E-mailing existing customers is a powerful method for generating high-quality video content. If you have a good working relationship with your customers, they will often be willing to provide words of praise or recommendation through a simple interview format. If you interact with your clients regularly, I would recommend using a videographer to professionally edit and capture your video as a strong marketing tool.
My advice is to ask the questions that your customers would want to know as someone new to what you offer. For example, certain questions to ask your customers could be:
- “Why did you initially use product X/ service X.”
- “If you had one thing to say about product X / service x, what would it be?”
Make the questions simple, relatable to your target market, and relevant to what you’re selling. Through some solid questions, you can record the answers from your interviewees and organize the responses into a winning video testimonial.
Video testimonials are a powerful way of minimizing risk for the consumer and upselling your product. If your clients are happy with your products or services, they will be highly likely to agree to a short video testimonial. A simple interview format where you ask questions that would be highly relevant to a new customer is best. Once this is captured, it’s possible to edit it into a polished, high-quality video that acts as a sales aid for any visitors to your website or viewers on social.
MjrVisuals can help through our expertise. We run the gambit of visual imagination, including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design.
We believe everyone has a story; the question is, who is telling yours?
Emotional Branding and Building a Lasting Customer Base in 2020
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection within your life?
How did they impact your life?
Now think about brands and see the common threads among them.
It is true for brands as it is for people: to breakthrough marketing, businesses need to be more interesting and relevant at the moment.
Brands need to connect with people in the way a close friend would—through emotion—to build, long-lasting, and quality relationships. There are enormous opportunities for companies to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Brick and mortar locations using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection: according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
- Allow your audience to be the real hero: imagine how emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform, and a face to be heard.
- By being authentic: don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight: surprising and delighting customers can be an effective marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
Other Important Branding Tips
Creating an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs lose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out consistent and passionate messages that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful, but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multiband strategies are likely to suffer from diseconomies of scale because of the hidden costs. By letting go of weak, declining, and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
Package your products
The packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design, and does it communicate the right brand ideals? If not, it might be time to revamp the way you package your products.
Create a slogan
Let us consider Apple for example. As they became big, they adopted the tagline “Think Different.” This was a perfect fit for their marketing strategy because a large portion of their customers didn’t want to use PC’s like everybody else. Choose a slogan that is consistent with your brand and fits your market slogan.
Take care of your staff
You need to build your reputation to attract the right team and customers. So treat your team well because they are one of the most influential people in your business. Ex-employees are important for leads and new business. Also, reward them for not only making sales but for being great ambassadors for your business.
4 Costless Inbound Marketing Ideas You Should Try in 2018
Are you just getting started with inbound marketing? Have you been doing inbound marketing for sometimes now? How long do you think it should take one before they start seeing results? If you are getting started with inbound marketing, you will definitely find it very challenging. Many marketers wonder how much it could cost to regularly generate content, improve social media outreach and all aspects of inbound marketing.
The good news is that there are countless ways you can increase your inbound marketing activities without having to break the bank. In other words, the basics are not out of your reach. From writing your own content to utilizing thousands of available website tools to help you reach your potential customers, here are 10 no-cost inbound marketing ideas you can try.
- Create high quality free content
Publishing high quality content remains the key to successful inbound marketing. If you want to attract customers to your website, you must publish high quality, valuable content. Content can be in the form of blog posts, articles, videos, infographics, white papers or tweets, among others.
At the very least, dedicate a few minutes of your time to create well-written content that is relevant and useful to your audience. of course if you are unable to produce the content yourself, you can contract a marketing agency or freelance content producers to help you publish the right content that will not only be right for the search engines but also one that your users will love.
- Create a loyalty program
You can develop a simple strategic partnership with your prospects through loyalty programs. A good example is B2B referral software known as Advocate Hub. This software allows users to build a loyalty program so that the firm can trigger customer enthusiasm and boost referrals of qualified leads.
Loyalty programs are done by incentivizing partners, customers and employees so that they become brand ambassadors of your target audience. Incentives can range from discounts to reward for content created such as guest posts and online reviews and testimonials.
- Use social media networks
Social media networks have become the cornerstone of inbound marketing, thanks to their global outreach. Social media like Facebook, Twitter, Pinterest, Snapchat, LinkedIn and Google++ can be used to promote and share content, products as well as special offers. Social media also allows you to not only interact with your customers, but also create brand loyalty.
Remember to keep track of your social media interactions both on your website and on your social media profiles/fan page.
- Lead nurturing
Lead nurturing is the process of ensuring that your prospects are ready to buy before directing them to your sales team. Sometimes your sales department can waste valuable time and resources on leads that are not qualified. Here are some tips on how to ensure successful lead nurturing:
- Ensure the timing is right: do not rush your prospects such that you start bombarding them with your sales emails soon after they hit the subscribe button or like your page. It is important to take your time to bring them closer to wanting to open their wallets
- Constantly and consistently refine your messaging: know the kind of information your prospect wants to hear based on the data you have collected. By ensuring that you keep giving them the right and relevant information, you will be building rapport and trust with your customers.
- What do you want to give them? State what you want to provide them and what they stand to gain from your offer.
- Videoproduction on demand or VPD can be one of the brightest ideas of 2018. VPD gives you the ability to produce broadcast quality visual imagery for your business. We provide Video Production, Graphic Design and Audio Video services. Instead of being left with the question of how much does it costs, you now can ask the questions when, where, and why. Mjrvisuals invites you Get started today ! Click here to learn more. Video production on demand by Mjrvisuals
Marketing Buzzwords You Should Know
Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. Maybe it is time we re-educate ourselves on the true meaning of some marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that make it possible to watch shows on-demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using the guerrilla approach to reach customers on TV, YouTube, and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profiles using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target the local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. Your local customers can find you based on the information they get from search engines.
• Analytics
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyze it, and make conclusions.
Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
• Conversions
When a customer takes action such as making a subscription, opting into your marketing list, downloading, purchasing, or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can significantly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users, and in most cases, it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce the desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it.
• Referral marketing
Did you know that people are four times more likely to make a purchase if a friend recommends the product or service? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.
Strategic Marketing Tips for 2018
2018 is the year to become more strategic in your marketing efforts. You are going to encounter stiffer competition than before because the population of both online and offline businesses is growing dramatically. As a result, only the most creative, innovative and resilient business will make it. Although you are not going to reinvent the wheel in terms of marketing, it is important to remember these 8 critical marketing tips to help you stay ahead.
1. Strategic alliance
A strategic alliance can be defined as a formal arrangement between two companies. This is used to develop the strengths and meet the business needs of the companies involved. For instance, a graphic design company can partner with a digital marketing company to enhance customer the needs of the customers. This also leads to more sales as a result of cross referrals.
2. Develop apps
Develop an app if your business can benefit from them. For instance, Uber has an app that makes it easy for customers to find a taxi and make reservations. Apps are very useful for the business and the customer.
3. Reach out to influencers
Make a list of key influencers in your local community and target market and send them a discount or free sample for your services. E.g if you own a store that deals with spare parts, you could target garages and send them free samples or offer discounts for your products. Your generosity will get them talking.
4. Video is a powerful new marketing tool
Be proactive in your marketing. Film yourself offering tips, strategies and showing someone how to do something. Make explainer videos about your products and services and share on social media. We create memorable experiences through video. Click here and see how can you engage your company using video as a marketing tool.---> Video Production and Design on Demand
Local Advertising
5. Use local leader newspaper
While you wouldn’t be betting that you will get a return on investment on those little local ads in local newspaper, they could be good for some businesses such as motor vehicles and apartments.
6. In-store signage
Use in-store banners and posters to promote your products and services or announce your value proposition. You could close a lot of sales using this method if you are getting a lot of people who are making inquiries or right in the edge of buying something.
7. Street banners
A small business on a popular highway can use a street banner to market a product. You can attract a lot of attention from people walking on the street and develop a connection with you potential customers.
8. Online Directory Listings
There are many online directories for Australian business to consider. They can also help you to be found in search engines.
Examples of online directories in Australia include:
Directory
White Pages
Sensis
Yellow Pages
True Local
Business Listings
Local
9. Establish processes that are customer friendly
Take a great look at your processes and structures and try to find if there are structures that are too rigid and which can be potential customer service roadblocks and eliminate them. Establish your company as one that is easy to deal with.