Website design should always keep millennials engaged on your web page. How to get people to stay longer and keep coming to your website should always be the ultimate aim of any webmaster. The first step is to ensure that the client is happy with the way your website looks, but attracting visitors to your website is only one of the few things you must do.
It is important to note that once you have designed the website and it is up and running, it is competing against hundreds of others in the search engine. So, you need to find ways of encouraging your visitors to stay longer in your site and keep coming back.
However, no one said that creating an engaging site is a simple process. In fact, it is one of the most difficult aspects of user experience to design for because it does not only require high quality content, the content should be delivered in the most exciting way. Moreover, sites which deliver content in a variety of forms such as video, text, images and audio normally experience better customer retention than those that only use text. If you think that your website is feeling a little lifeless, here are some tips you can use to revive it.
- Turn scrolling into engagement
It is possible to get as much as 70% more engagement from one single change in the form of parallax scrolling. Simply stated, parallax scrolling is a trend that is sweeping the web design industry because it provides an eye-catching way of visually delivering a message. With parallax scrolling, several elements are moved as you scroll down the page. This results in a dynamic experience for the user. Modern web design technology means that you can now design an amazing parallax website with pixel perfect accuracy
- Iconography and symbols
This is another great way of designing an interactive web site. Designers actually have the difficult task of presenting text in the most impacting ways. So, the use of icons can assist your visitors to find what they are searching for as quick as possible. The icons and symbols play the role of helping the visitor move from place to place. In other words, they, act like signposts. If you can get a way of using icons to support your text, your sites will become more enjoyable to read.
- Vector images for responsive visuals
Providing your visitors with text only content blocks is obviously not going to help. You must integrate images as well are you are going to create an engaging content. Typically, most images are in the form of PNG, JPEG and GIF. However, the problem with such bitmap images is that their images sizes are fixed; hence, they cannot stretch or contract to fit a new layout size or resolutions. Also, using more images in your site will have a negative impact in terms of loading times of your site.
So, the solution is to use vector graphics which are designed to render dynamic imagery. Vector images can easily be scaled to sizes depending on the screen size and resolution.