Facebook Advertising and video production for your business; back in June, Facebook announced that it expanded its video capabilities for advertisers, allowing for interactive and targeted storytelling in more ways that traditional forms of marketing can’t.
Facebook may not surpass YouTube as the most popular video website for now, but it sure is proving to be a threat. Video views on Facebook increased more than 50 percent from May to July, and some reports show Facebook videos outperforming YouTube videos in views and engagement, proving Facebook video advertising to be an extremely valuable tool for businesses.
How does it all work, and what are the new features? Advertisers can create video ads on Facebook targeted to get views. Facebook optimizes your spend by showing your ad to people who are most likely to view your video. Three seconds is the minimum requirement to be considered a video view.
Advertisers have the option of promoting previous video posts or uploading a new video and creating an unpublished video post that doesn’t enter News Feeds organically. Promoting unpublished posts is a common practice for advertisers on Facebook. Lastly, advertisers can add text to the post and a call-to-action. Call-to-actions appear at the end of your video.
Now is the time to take advantage of Facebook’s video popularity and advertising features. MJR Visuals is your expert in creating compelling, engaging video advertisements that drive your customers to take action. Call or email us today to get started on your Facebook video advertisements.