Google Analytics Data.

Google Analytics  Data. Data. Data. Data is a powerful tool. With data, you can gain insights, learn from your mistakes and even predict the future. Oftentimes, data is overlooked and left behind, never to be learned from or utilized. But, why? You’re missing all of the fun!

Google Analytics is a necessity when it comes to getting data from your website, and now, Google has introduced the new and improved version, Universal Analytics, to the public, but it is still in testing mode. Google has invited its current Analytics users to upgrade to Universal Analytics, and new users can select this when they first get the code to place in their website.

If you haven’t already installed your very own Universal Analytics tracking code on your website, now is the time. Let me tell you why.

First of all, it’s free. And, if it’s your unfamiliarity with websites that’s holding you back from digging into the analytics dirt, just send the code to your web developer, and they can put it in for you.

Goals are a great feature of both Universal and regular Google Analytics and give webmasters the ability to track and define the successes on your website. For example, maybe you’d like to get more people signed up for your newsletter or fill out your contact form on your Contact Us page. By setting these up as goals in your Universal Analytics platform, you can easily see if you are reaching them or not. Google gives you four different types to choose from, the ability to apply monetary values, and templates to help you set them up. You can even see just how the goal is reached.

Annotations are another valuable benefit of both Universal and Google Analytics. Annotations give you and your web team the ability to leave placemarks when you updated specific parts of your website, started a social media campaign, or began your television advertising campaign. Marking these as annotations in your timeline allows you to put a cause with an effect if you see a spike in traffic in a particular area and takes out the guess work.

With Universal Analytics comes User IDs. If you use a CRM that creates unique user IDs, you can integrate this with Universal Analytics. With this integration, your users can now be associated with their sessions on your website. This allows you to identify problems with user experience, see your customers’ behavior on your website, and much more.

Whether you are new or seasoned when it comes to data and analytics, make sure you’re taking advantage of all that Google Analytics has to offer. Google has an amazing help database covering every single facet of its Analytics platforms, so you have no excuse to pass up all of the great advantages it has to offer.

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