Click the image above to see an example.

Video testimonials are one of the most powerful and under-utilized marketing techniques available to a business. If you aren’t using video testimonials, you’re losing out on the ability to upsell customers, acquire new business, and convert visitors who come to your website. 

Why Video Testimonials Are Important for Your Business:

Risk Reduction:

A video testimonial for your product or service reduces the risk in the mind of the consumer. I believe that risk reduction is the purpose of all online reviews. Think about buying anything on Amazon. Would you be more likely to purchase a product with three positive reviews, or three hundred positive reviews? Obviously, the more reviewed one, because this makes the purchase less risky in the eyes of the customer. Other people have bought and used the product; therefore you feel more secure that you’re making the right purchase decision. 

If you’re in the business of selling high-value products or services, video testimonials are extremely valuable as there is a more significant financial or reputational investment involved in these purchasing decisions.

Upsell Customers to More Expensive Products / Services:

Video testimonials are also a valuable sales aid. If your landing pages present a video of satisfied customers, you’re likely to enjoy more engagement from visitors than simple plain text outlining your offerings. In a study of 1,000 U.S. consumers (who had bought products online in the previous year), the top factor influencing purchases of a higher-priced option was better reviews.

Generating Testimonials: Existing Customers

E-mailing existing customers is a powerful method for generating high-quality video content. If you have a good working relationship with your customers, they will often be willing to provide words of praise or recommendation through a simple interview format. If you interact with your clients regularly, I would recommend using a videographer to professionally edit and capture your video as a strong marketing tool. 

My advice is to ask the questions that your customers would want to know as someone new to what you offer. For example, certain questions to ask your customers could be:

  • “Why did you initially use product X/ service X.”
  • “If you had one thing to say about product X / service x, what would it be?”

Make the questions simple, relatable to your target market, and relevant to what you’re selling. Through some solid questions, you can record the answers from your interviewees and organize the responses into a winning video testimonial.

Video testimonials are a powerful way of minimizing risk for the consumer and upselling your product. If your clients are happy with your products or services, they will be highly likely to agree to a short video testimonial. A simple interview format where you ask questions that would be highly relevant to a new customer is best. Once this is captured, it’s possible to edit it into a polished, high-quality video that acts as a sales aid for any visitors to your website or viewers on social. 

MjrVisuals can help through our expertise. We run the gambit of visual imagination, including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design.

We believe everyone has a story; the question is, who is telling yours?