This is Malcholm Reese the Creative Director for MjrVisuals, and in this podcast, I’m going to talk about Ideas that will help online branding.

You probably know this, but I am going to say it just in case you do not. A strong identity helps your customers remember you and makes you stand out in the marketplace.

You hear the experts, other business owners, marketing people, and your extended family talking about branding and how you need, and if you had it, your business would be doing that much better. By now, you and I know that branding is more than just shiny logos and a fancy name. Branding mainly involves helping customers to have a sense of belonging and attachment to your products, your service, your culture, and your values. 

If you want to create an unforgettable brand online, it needs to be consistent, recognizable, and should appear across all aspects of your online and sometimes real-world presence. 

Here let me give you ideas that will help your branding endeavors.

 Are you prepared to spend some money?

When it comes to online branding, you cannot avoid spending some money. If you want to make more money, you have to spend more money. It means you will have to spend in things like social media, Ad Words, and content creation. A mentor told me once that “the one thing the separates hobbyists from business owners is the willingness to spend money on advertising.” He continued, “everyone out there can do marketing for free; it’s not the new frontier, so if you think your the first one to try it and it’s free, your probably wrong.”

Identify and convey your purpose.

In order to create a powerful online brand, you need to create a defining purpose that will act as your compass. Sometimes it is good to go back to the basics. Why are you in this business in the first place? Does your mission and purpose translate into your online presence?

Keep it real.

 Small businesses suffer into oblivion because of their insistence on looking ‘big’ and corporate-like. The truth of the matter is that you don’t have to. 

If you want your brand to stand out online, put your personality behind it. People are more receptive to people. For instance, try to include your picture in your company profile. You could also infuse some humor into the content. Authenticity should be your goal regardless of whether you are new in the market. 

Be passionate, and you will attract passionate clients.

Revisit your target audience.

Do you know who your target audience is? Yeah, I know 18 – 55, male and female, making X amount a year, but do you really know who your brand is talking to? You need to know who your target audience is and where they are and where you can find them. 

Conduct yourself professionally.

Whatever you do, remember that this is business. So you should pay attention to how you conduct yourself. Avoid being remembered for the wrong reasons by ensuring you post or publish credible and factual content. Go for quality over quantity. 

You have probably heard the saying, “it is not what you say, but how you say it, “that is essential when it comes to marketing. 

Final thought; your personality reflects on your business at the beginning, as your business grows that character will become an integration of voices that will represent your brand.

Mjrvisuals can help you increase your reach. We run the gambit of visual imagination. Be part of our portfolio of clients, and let us tell your story to the world. Visit our website: mjrvisuals.com/