Online reviews are you for them or against them?
I don’t know about you, but when I’m looking to purchase anything, I tend to always look at reviews first. It’s gotten so bad that I sometimes filter my search results with only products or services that have a five-star rating. And the funny thing is, I think I’m not the only person who does this.
Do you do it as well?
Online reviews have an uncanny ability to skyrocket a company’s sales, and at the same time, they have the ability to decline a company’s sales.
I can’t stress enough how important it is to monitor the reviews you have, get customers to leave positive ones, and promote the best ones on your website, your social media profiles, and on your business listings. Whether you’re just now starting to get reviews or you have reviews already, here are a few tips to get ahold of and leverage your reputation online.
Your website should at least have a testimonials page, and that’s if you sell a service; if you are selling products, each product should have a review section or at least a place where your customers can leave a review, and your potential customers can see one. Why, you ask? Leaving the option for past clients to leave a review shows trust, trust in your service, and a belief in your product. So much so that you have no worries in entrusting your online reputation to your past clients.
Everything is connected if you search for your name online the first five things will probably be your Google page, your business Facebook page, your Google local page, then your homepage, and then some random page that you do not know where it came from, but it has items from your site and just like the other four will show multiple reviews about you, your product and/or your service.
Reviews matter.
Now don’t think for a minute that one wrong post or tweet can’t hurt you; it may not be a review, but everybody sees everything, and everything plays to your online reputation, which reflects on your brand.
Monitoring your social media profiles to respond to customers is just as important as responding to bad reviews. Gone are the days where your online reputation was forgettable and didn’t affect your sales. Be sure to monitor and review your online presence to achieve the reputation you deserve.
Along with online marketing tips and education, MjrVisuals is a full-service video production company based in Washington, D.C.
