Video by the numbers from a Washington DC video production company. You have probably heard this one hundred times by now: Using video on your website to promote your business is necessary to grow your business. But has anyone ever really told you how video increases numbers? Or how it drives traffic and conversions? While video is about showing the world who you are and what your business has to offer, you’re a business person – and you want the numbers. So, here they are. Forrester Reports, a leading source in successful marketing metrics, recently outlined some outstanding information – fully proving how important video can be to your marketing success. Check it out. Websites with a strong video marketing strategy increased their likelihood of being ranked on the first page of google search results by as much as 53 times. It further states that search results with video listings receive a click-thru rate 41 percent higher than websites without video. Wait … there are more numbers: 60 percent of people online, prefer watching videos over reading text. Time spent on a website with video increases by 45 seconds on average. Brand recall is 50 percent higher from people who have watched video versus that same message being spelled out in text. Websites with video have a lower bounce rate than sites without it – a 53% lower bounce rate. Also, consumers are more than likely to finish a transaction on a site with video vs. one without. If that isn’t enough to convince you, this should: 78% of people hold video within their hands on a daily basis for more than 4-5 hours a day. Video is everywhere and the numbers prove it’s dominant, it’s growing and it isn’t going anywhere.
At MJRVisuals, video is our business and making your business grow through the use of this medium is our priority. We are committed to helping you produce a video that will best suit your business needs and will help you reach your goals. If you have any more questions, don’t hesitate to send us an email through MJRVisuals.com. MJRvisuals we are a video production and medium solutions company, providing creative and imaginative visual solutions. MJRvisuals Imagination defined.