Many marketers think of marketing buzzwords as some over-used, obnoxious industry jargon that means absolutely nothing. But maybe it is time we go back to the basics. May be it is time we re-educate ourselves on the true meaning of newest marketing terms. So what are the marketing buzzwords we should be focusing on this year?
• Pragmatic TV marketing
It is a fact that most customers don’t wait to watch a TV episode when it first airs on TV, thanks to streaming servers that makes it possible to watch shows on demand at any time that is convenient to the viewers. For instance, if you miss marketing to people who watch “The legend of the Seeker” on ABC, you can still market to those who decide to watch it online on Hulu. Smart marketers are now using guerrilla approach to reach customers on TV, YouTube and other streaming channels. Companies Like Media Design Group uses that approach to design individual customer profile using available data. This is what makes it possible for these kinds of businesses to reach millions of customers through personalized ads systems wherever they are.
• Local Search Marketing
Local search marketing refers to the process of optimizing your content for local search. In other words, you can target local market by optimizing your digital properties to generate traffic from very specific locations/countries/towns/regions. Thus, it is safe to say Local search marketing is the foundational digital marketing strategy for local businesses. You local customers are able to find you based on the information they get from search engines.
Analytics is a fancy word for analysis of data. Whoever you are running some marketing campaigns, it is important to look at the data, analyses it and make conclusions. Simply put, analytics is the marketing dashboard to help you track your numbers and find out what areas need improvement.
When a customer takes action such as making a subscription, opting in to your marketing list, downloading, purchasing or sharing your content, we say the customer has converted. Conversions can thus be viewed as some sort of interactions between the customer and your business.
• Influencer marketing
It has been found that nearly 84% of marketers have lined up at least one influencer campaign in the coming year. Influencer marketing involves the process of using influential members of the society to market your products and services. For instance, you can find influential users on Social Media who can help deliver your marketing messages. Influential users can greatly influence consumers to trust your brand.
• User-generated content marketing
Smart marketers also understand the power of user-generated marketing. User-generated content is normally content that is generated by the users and in most cases it is not solicited or paid for by the company. Many consumers have come to trust user-generated content because it comes from other users who might share vital experiences. In other words, user-generated content seems more authentic because it is not coming from marketing experts. Another advantage of user-generated content is that there are no risks involved in terms of cost if it doesn’t produce desired results. Mjrvisuals company has its own thoughts, engage your business marketing through video content with video production and design when you need it. Click here–> VPD- Video Production and design on demand
• Referral marketing
Did you know that people are four times more likely to make a purchase if it the product or service is recommended by a friend? Referral marketing can also be called word-of-mouth marketing and utilizes the power of personal recommendations to build trust and bring in new businesses. The key to having referral marketing work is by having loyal customers who are willing to act as your brand ambassador.
Online Marketing is Essential for Your Business
Are you thinking that the business world has become so competitive that it has almost reached the limit of competition? The bad news is that it is not about to. You are still going to witness more rival business set-ups opening operations and more websites designed to sell the product you are selling being created. Just imagine that whatever line of business you are; whatever industry you are in, there are thousands, sometimes millions of others offering the same product as you are. What do you think will make a customer to choose you over others offering the same services or products? In this century, it is suicidal for any business owner not to have an online presence. It is part of the strategies of remaining relevant and being competitive, as well as attracting new customers, globally.
Why Being Online Matters
It doesn’t matter whether you have been in business for the last five decades or you are just starting out. The internet has actually leveled the playing ground for both the big boys and the small fish; in other words, when a customer is looking for a product online, it doesn’t matter who is selling the product. What matters is whether the customer is able to find your site and can trust you. Essentially, those businesses which are not yet online are in for a big trouble because sooner than later, they will be out of business if at all they aren’t already.
You need to get noticed through Search Engine Optimization
If you are online, the biggest headache is getting noticed. You cannot afford to be ignored if you want to make a fortune online. As they say, creating a website is the easiest part-the hardest part is pushing your site as far up the search engines as possible. Remember, for very niche, there are millions of other individuals, and businesses who are scrambling to get noticed in the search engines.
That is why you need a professional marketing company to help you reach your potential customers. Search Engine Optimization companies are doing a wonderful job to assist businesses undercut competition by pushing their sites up the search engines. Otherwise, if you just create a site and sit back and relax, you are not going to see substantial number of unique page views from your site. Does this explain why many people who created blogs and website with anticipation of carrying home a fat AdSense check are left disappointed?
Optimizing your site isn’t a simple-one-day-event as some optimists think. It requires skills, dedication, professionalism and patience for you to succeed at it. Therefore, it is important that you get a professional SEO company to pull your site out of the murk and make it recognizable in the local or global search engines. It is time to let a SEO expert company perform search engine optimization for you as you concentrate on your core business.
Of course there are many other marketing strategies you can apply to grab the attention of the potential customers such as social media, email marketing, pay per click marketing, among others. For optimum results, you ought to apply all the available marketing strategies, depending on where your target customer base is located.
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection with in your life? How did they impact on your life? Now think about the brands and see the common threats among them.
It is true for brands as it is for people: to break through in modern marketing, small business owners in Australia need to be more interesting and relevant in the moment.
Brands need to connect with people in the way a close friend would—through emotion—in order to build, long-lasting, and quality relationships. There are huge opportunities for retail stores to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Stores using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming widely used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection: according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
Example: look at this video by Google. In it, you well sense deep emotional connection with the product.
- By allow their audience to be the real heroes: imagine who emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform and face to be heard.
- By being authentic:don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight: surprising and delighting customers can be an effecting marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
Other Important Branding Tips
- Creating an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs loose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out a consistent and passionate messages that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
- Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multi band strategies are likely to suffer from dis-economies of scale because of the hidden costs. By letting go off weak, declining and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
- Package your products
Packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design and does it communicate the right brand ideals. If not, it might be time to revamp the way you package your products.
- Create a slogan
Let us consider Apple for example. As they became big, they adopted the tagline “Think Different.” This was a perfect fit for their marketing strategy because a large portion of their customers didn’t want to use PC’s like everybody else. Choose a slogan that is consistent with your brand and fits your market slogan.
Take care of your staff
You need to build your reputation to attract the right staff and customers. So treat your staff well because they are one of the most important people in your business. Ex-employees are important for leads and new business. Also, reward them for not only making sales, but for being great ambassadors for your business.
One of the easiest ways to grow your social media community the whole day is to post consistently. Studies show that different audiences react to different posting frequencies, so you need to make sure that you have tested the optimal frequency with your own audience and look at the engagement levels in comparison with your other audience. The minimum post frequency on Facebook should be once a day and 4-6 times a day on Twitter. Also be mindful of the time of the day you post to increase engagement. You can automate the process by using tools like Buffer and Sway.
Use Images When Posting to Facebook
Including photos in your Facebook and Twitter posts will generate more engagement. According to various studies, posts with relevant images generate 50% more likes than the average text post. When you want to post about an offer or an announcement, include an image. This will significantly increase click-through rates.
Increase Exposure of your Communities With Social Buttons
Embed social media share buttons within your site and within your marketing communication to increase engagement. Does your blog have social sharing button displayed prominently within the posts to encourage leaders to share the article. Some of the places you need to consider include:
- Footer of the website or blog
- Header of the website or blog
- In your newsletter
- In your email signature
- Within your blog posts
Run a Launch Rock Campaign
What is a Launch rock?
A Lauch rock is a free service for gathering email addresses of people who want to get an early access to the launch of a new product, service, app or really anything. A lauch rock can be an effective marketing tool because it encourages word of mouth. One can integrate social buttons within the subscription process which is a very powerful component when it comes to turning a campaign into a viral marketing channel.
Here is an example of a launch rock:
The idea is to offer a free give-away or some other offer which works on friend-bring-a-friend model. Make sure the message has a powerful incentive.
Invest on infographic
Over the last few years, infographics have become very popular. A professionally designed infographic is a very potent traffic generator. A professionally designed infographic can cost you anywhere between $100 and $2,000 but will be worth the investment.
Write amazing headlines
The headline of a blog post carries a lot more weight than what many people think. No matter the quality of your content, a bad headline can drive away visitors. Here are some tips for optimizing your blog titles:
- Use every day, simple language
- Keep it short and catchy. Leverage common psychological traits like fear, urgency, desire, etc.
- Use negatives such as Never Do This, Don’t, Avoid, etc.
Create Micro Content
Many people are now suffering from information overload, which means that they have less time and patience to consume content. A growing trend which Australian marketers and business owners should consider is the creation of micro content for easy consumption. A great service that has mostly been used is the Vine and SoundCloud.
Host a Twitter Q&A sessions
One way to keep your social media fans engaged is hosting a periodic Twitter Q&A sessions. The idea is to encourage your community to ask questions and seek clarifications concerning your product, industry or business. You can provide answers, take their feedback and even create a blog post from that. Over time, more people will begin to take part and slowly your brand and audience will grow.
Marketing is the engine of any business. Whether you are a small business owner or the Chief Marketing officer of a big corporation, you need to have the right mix of traits to stay successful. The foundation of responsibility is no doubt the most important component of any success in business. In this article, I am going to talk about some touch points around this necessary quality in your life in order to help you achieve your business goals.
- Get motivated
The renowned author and speaker Zig Ziglar said that motivation, just like taking a bath, doesn’t last. One should constantly recharge their batteries of motivation to stay motivated. That is why it is recommended that you stay motivated on a daily basis.
The only way to keep your momentum is to stay motivated. This is like a muscle that needs to be exercised daily if you want to stay on top of your game. Of course there are days you wake up and feel like you would rather stay in bed and abscond your obligations. So many people give in to the temptation and end up wasting a lot of time.
One way to build motivation is to form daily rituals where you perform certain set of actions, every day, which get you ‘in the zone’. If you establish a routine that puts you in the path to maximum productivity early in the day, your body and mind will learn that it is time to get going.
For instance, if you are a runner, you may choose to wake up, put on your shoes and start running every time you wake up from bed. In the office, the ritual could be visualization, meditation before going for a meeting or making a sales presentation.
Our bodies and minds are like engines, they must be kept in optimum working conditions to function correctly. The engine must first be fired before it can start working. Get yourself motivated first thing before you start doing what you planned.
- Assume responsibility
If anything is to be, it is up to you. There are no accidents. Responsibility is the hallmark of successful entrepreneurs and is a way of being, not just what you do. When you are truly responsible, you accept the fact that success or failure is in your hands no matter what. Blaming outside forces or people for your failures shows that you are irresponsible.
Great leaders claim responsibility even when things go wrong not just when they are buzzing. Being responsible means not blaming anyone or anything for the things that go wrong. Being responsible means taking an introspection approach and looking at what you could have done differently to produce better results.
You should be aware at all times the impact you are creating around you and the examples you are setting for others. You have the power to create the circumstances you want. No one prevents you from creating the business you desire.
- Accept no excuses
If you are personally accountable to your business or quality of life, you should be honest with yourself; you should face realty and accept no excuses. Acknowledge where you have done mistakes in the past and commit to improving things in the future.
You really need to be honest with yourself about where you are slaking and resolve to honor your commitments. Do not break promises. Every time you break a commitment or a promise to yourself, your self-worth is eroded and eventually, your inner self’s worth is destroyed.
As a serious entrepreneur, you should choose accountability as your minimum standard in everything you do. If you do so, you will find that your business will have more meaning and you will experience more success.
If you are relatively new to the world of Search Engine Optimization, you may have heard the term SEO being thrown around. Writing great SEO articles is not difficult if you understand the basics of SEO. SEO simply stands for Search Engine Optimization.
SEO is designed to help people find content easily in the search engines like Google. In other words, a SEO article is any content created with the goal of making it easy for people to find you in the search engines. To write better SEO articles, you must do the following:
- Carry Thorough Keyword Research
Before you start writing, do a comprehensive keyword research. Keywords or phrases are those terms that are likely to be used by the web user to find your content. For instance, if a student wants to look for an example of an essay about hotels to help him/her write their homework, they will most likely type the phrase sample essay about hotel in Google search box. So that becomes your keyword. So if you include that keyword in your article, this student will probably land in your website if you offer professional essay writing services.
- Do Keyword optimization
Simply researching keywords and including them in your article is not enough. You must know where, when and how to use those keywords. Just tossing keywords anyhow isn’t going to work. The keywords must occur naturally throughout the article. They must also be relevant to the content. Therefore, you can not use the keyword sample essay about hotel in an article that talks about Weight Loss for example.
- Organize content
You must organize your content in a logical way so that the reader can easily relate to the content. Remember if they don’t stay in your site long enough, they will navigate away, which is bad for your SEO strategy.
- Promote your content
No matter how great your content is, no one will know about it if you don’t share. Luckily, there is a plethora of ways one can share articles today including social media.
Write about something interesting
If you thought people would instantly stream to your website as soon as you publish your article no matter how bogus it is, you are dead wrong. People want to read about something that is interesting to them; something that solves their problem. You content should have a strategy so that you have clear goals on why you are publishing the article in the first place. Is it to get people to buy from you? Is it to simply inform your readers about some great idea? Do you simply want to educate or entertain your readers?
More importantly, your content should be long enough to count. Don’t be too obsessed about the word count. Rather, be more concerned about the point you are trying to make. Search engines generally give preference to longer articles of at least 600 words. In-depth content has particularly found favors in Google search engine. Therefore, if you can get someone to write you a 2,000 word SEO article, by all means go for it.
Target the right audience
Finally, it is critical to target the right audience and design your content strategy accordingly. If your business targets engineers, you might want to writer more insightful, in-depth content. You may also want to ensure you are accurate with your facts.
Need more help with your SEO articles? Do not hesitate to hire a professional SEO writer to help. Not everyone has time to pen a triumphant SEO article so it makes sense to ask for help if you need one.