"Boosting Your Brand: The Importance of Video Companies for Small Businesses"
In today’s digital age, establishing a robust online presence is vital for small businesses seeking success. Video content has emerged as a potent tool for engaging audiences and effectively conveying brand messages. However, crafting top-notch videos demands expertise and resources beyond the reach of many small businesses. This is where video company retainers prove invaluable.
Specializing in producing professional-grade videos tailored to the unique needs and objectives of small businesses, video companies offer a diverse array of services. From promotional videos to product demos and customer testimonials, these companies provide comprehensive solutions to help businesses stand out in a competitive market.
By entering into a retainer agreement with a video company, small businesses can elevate their brand image, attract new customers, and drive conversions. With their creativity, technical proficiency, and industry experience, video companies ensure that each project delivers maximum impact. Moreover, research shows that video content significantly increases engagement, website traffic, and conversion rates. With the guidance and support of a video production company, small businesses can harness the power of video marketing to effectively reach their target audience and achieve their business goals.
In conclusion, video production companies play a pivotal role in empowering small businesses to capitalize on the potential of video marketing. By investing in professional video production services through retainers, small businesses can enhance their brand visibility, manage costs, foster deeper connections with customers, and ultimately foster business growth.
Nurturing a Culture of Growth: Internal Marketing Strategies for Success
Nurturing a Culture of Growth: Internal Marketing Strategies for Success
In the fast-paced world of business, the focus on external marketing often overshadows the critical role of internal communication. Your employees are not mere spectators; they are integral to the success and growth of your organization.
It’s essential to view your employees as partners rather than just workers. Remind them of the passion that initially drew them to your business. Share the reasons behind decisions, the highs, and the lows of the business journey. Transparent communication builds a foundation of loyalty, fostering a culture of growth within your organization.
When employees feel like active contributors to the company’s success, they go beyond the call of duty. They are not working just to keep their jobs; they are invested in making the business flourish. This shift in mindset, inspired by internal marketing strategies, nurtures a culture of growth.
By recognizing the value of internal marketing, businesses can transform their workforce into a cohesive unit working towards shared goals. This approach not only enhances employee satisfaction but also propels the company towards sustained success and growth.
"The Power of Internal Communication: Fostering Collaboration and Engagement"
"The Power of Internal Communication: Fostering Collaboration and Engagement"
Internal communication is the backbone of organizational success, fostering collaboration, transparency, and engagement among team members. Consistency and clarity ensure everyone stays on the same page, while feedback empowers employees to contribute and grow. Inclusivity and alignment with organizational goals create a sense of belonging and purpose. Information-sharing enables informed decision-making, driving innovation and progress. Ultimately, strong internal communication cultivates a positive workplace culture built on trust and teamwork, driving the organization towards its goals.
"Beyond the Shot: Unlocking the Power of Video Communication"
"Beyond the Shot: Unlocking the Power of Video Communication"
I learned early that video production often focuses on capturing the perfect shot. However, through years of experience, I’ve realized that the true importance lies in delivering a compelling message to the intended audience. Video production exceeds visuals; it’s a powerful form of communication aimed at engaging, entertaining, and informing viewers.
I understand the transformative potential of video communication. My approach goes beyond simply creating videos – I craft targeted messages designed to engage with either your internal employees, external customers, or a specific message. Whether you aim to train your staff, showcase a new product, or connect with your audience online, we collaborate closely with you and your team to bring your vision to life.
Understand our commitment doesn’t end with delivering the final product. We believe in fostering an open dialogue with our clients and encouraging ongoing communication and collaboration. Your feedback, questions, and ideas are priceless and serve as motivations for problem-solving, knowledge-sharing, and innovation.
I would like to explore the possibilities of video communication and how it can elevate your business. Reach out and start a conversation. Together, we can solve challenges, address questions, and spark new ideas.
Great Qualities for Marketers to Have in 2020
Marketing is the engine of any business. Whether you are a small business owner or the Chief Marketing Officer of a big corporation, you need to have the right mix of traits to stay successful.
The foundation of responsibility is, no doubt, the most critical component of any success in business. In this article, I am going to talk about some touchpoints around this necessary quality in your life in order to help you achieve your business goals.
Get motivated
The renowned author and speaker Zig Ziglar said that motivation is,” just like taking a bath, doesn’t last.” One should continuously recharge their batteries of motivation to stay motivated.
The only way to keep your momentum is to stay motivated. This is like a muscle that needs to be exercised daily, if you want to stay on top of your game. Of course, there are days you wake up and feel like you would rather stay in bed and abscond your obligations. So many people give in to the temptation and end up wasting a lot of time.
One way to build motivation is to form daily rituals where you perform a certain set of actions, every day, which get you ‘in the zone.’ If you establish a routine that puts you in the path to maximum productivity early in the day, your body and mind will learn that it is time to get going.
For instance, if you are a runner, you may choose to wake up, put on your shoes, and start running every time you wake up from bed. In the office, the ritual could be visualization, meditation before going for a meeting, or making a sales presentation.
Our bodies and minds are like engines; they must be kept in optimum working conditions to function correctly.
The engine must first be fired before it can start working. Get yourself motivated first thing before you start doing what you planned.
Assume responsibility
If anything is to be, it is up to you.
There are no accidents. Responsibility is the hallmark of successful entrepreneurs and is a way of being, not just what you do. When you are truly responsible, you accept the fact that success or failure is in your hands no matter what. Blaming outside forces or people for your failures shows that you are irresponsible.
Great leaders claim responsibility even when things go wrong, not just when they are buzzing. Being responsible means not blaming anyone or anything for the things that go wrong — being responsible means taking an introspection approach and looking at what you could have done differently to produce better results.
You should be aware at all times the impact you are creating around you and the examples you are setting for others. You have the power to create the circumstances you want. No one prevents you from creating the business you desire.
Accept no excuses
If you are personally accountable to your business or quality of life, you should be honest with yourself; you should face reality and accept no excuses.
Acknowledge where you have made mistakes in the past and commit to improving things in the future.
You really need to be honest with yourself about where you are slaking and resolve to honor your commitments. Do not break promises. Every time you break a commitment or a promise to yourself, your self-worth is eroded and eventually, your inner self’s worth is destroyed.
As a serious entrepreneur, you should choose accountability as your minimum standard in everything you do. If you do so, you will find that your business will have more meaning and you will experience more success.
Emotional Branding and Building a Lasting Customer Base in 2020
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection within your life?
How did they impact your life?
Now think about brands and see the common threads among them.
It is true for brands as it is for people: to breakthrough marketing, businesses need to be more interesting and relevant at the moment.
Brands need to connect with people in the way a close friend would—through emotion—to build, long-lasting, and quality relationships. There are enormous opportunities for companies to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Brick and mortar locations using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection: according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
- Allow your audience to be the real hero: imagine how emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform, and a face to be heard.
- By being authentic: don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight: surprising and delighting customers can be an effective marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
Other Important Branding Tips
Creating an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs lose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out consistent and passionate messages that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful, but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multiband strategies are likely to suffer from diseconomies of scale because of the hidden costs. By letting go of weak, declining, and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
Package your products
The packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design, and does it communicate the right brand ideals? If not, it might be time to revamp the way you package your products.
Create a slogan
Let us consider Apple for example. As they became big, they adopted the tagline “Think Different.” This was a perfect fit for their marketing strategy because a large portion of their customers didn’t want to use PC’s like everybody else. Choose a slogan that is consistent with your brand and fits your market slogan.
Take care of your staff
You need to build your reputation to attract the right team and customers. So treat your team well because they are one of the most influential people in your business. Ex-employees are important for leads and new business. Also, reward them for not only making sales but for being great ambassadors for your business.
Emotional Branding and How to Build a Lasting Memory in Your Customer’s Mind
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection with in your life? How did they impact on your life? Now think about the brands and see the common threats among them.
It is true for brands as it is for people: to break through in modern marketing, small business owners in Australia need to be more interesting and relevant in the moment.
Brands need to connect with people in the way a close friend would—through emotion—in order to build, long-lasting, and quality relationships. There are huge opportunities for retail stores to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Stores using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming widely used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection: according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
Example: look at this video by Google. In it, you well sense deep emotional connection with the product.
- By allow their audience to be the real heroes: imagine who emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform and face to be heard.
- By being authentic:don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight: surprising and delighting customers can be an effecting marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
Other Important Branding Tips
- Creating an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs loose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out a consistent and passionate messages that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
- Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multi band strategies are likely to suffer from dis-economies of scale because of the hidden costs. By letting go off weak, declining and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
- Package your products
Packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design and does it communicate the right brand ideals. If not, it might be time to revamp the way you package your products.
- Create a slogan
Let us consider Apple for example. As they became big, they adopted the tagline “Think Different.” This was a perfect fit for their marketing strategy because a large portion of their customers didn’t want to use PC’s like everybody else. Choose a slogan that is consistent with your brand and fits your market slogan.
Take care of your staff
You need to build your reputation to attract the right staff and customers. So treat your staff well because they are one of the most important people in your business. Ex-employees are important for leads and new business. Also, reward them for not only making sales, but for being great ambassadors for your business.