MJRvisuals Creative Director talk about animation and modeling and keeping his head fresh from the daily grind.
You know it’s interesting that when I started doing videography and video graphics I never thought I would get into animation. Right now i’m doing a girl, robot, body armor, something. It going to be something when I get down with it with the idea of doing a cartoon. I never initially thought that A. I would be able to do animation or that it would become a viable source of work=. Being a boutique production company I say boutique because I’m not very big. A few computers and couple of employees but we have a tendency to do big things for large clients.
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Visit us at mjrvisuals.com and see our work.
Increase Your Landing Page Conversion Using These 7 Steps
Increase Your Landing Page Conversion Using These 7 Steps
Your company’s website is arguably your most important marketing asset, and landing pages are the perfect gateways to your website. Unfortunately, most companies struggle to achieve decent conversion rates. According to Digital Doughnut, only 22% of marketers are satisfied with their landing page conversion rates.
If your landing page format isn’t right or your offerings and visuals aren’t offering visitors what they are looking for, then you might not be successful when it comes to lead generation.
In order to boost your landing page conversion rates, you will first need to know where you are and what you need to improve on your conversion rates. Here is a 7-step process to increase your landing page conversion rates.
1. What is your campaign goal?
If your landing page lack focus and a clear goal, it would be difficult to achieve your targets. Your landing page should only have one goal or objective in order to avoid confusing your users. For instance, do not offer multiple offers that will make your prospects lose sight of what to do next. If you focus on only one solution or offer, your users will net get confused. If your sole purpose is to capture email addresses, do not introduce other CTAs like “BUY NOW”.
2. Are your headlines simple and straightforward?
You only have a small window of opportunity to impress your users. Actually, you have less than 7 seconds to grab the attention of your visitor; so, having headlines that are not only simple, but also bold and straightforward helps a great deal. Actually, the first thing your visitor should see in your headline is the exact solution or offer you advertised. In other words, the keyword in your ad should appear in the headline. This serves two purposes: to reassure your visitors that they have come to the right place as well as to help your quality score.
3. Never trick your customers
The surest way to dramatically reduce your landing page conversions and ruin your reputation forever is to trick your prospects. When someone clicks on your ad, they expect to be taken directly to whatever they are looking for. Give them what they came for.
4. Use simple Call-to-action buttons
There is a difference between knowing what you want your visitors to do when they land on your page and those visitors actually knowing that. Use clear Call-to-Action buttons to reduce the amount of friction to the action you want your visitors to take. It is important to ensure that your CTAs are displayed prominently on your landing page. You will need to do many tests to determine the right shape, size, text and color to use on your landing page.
5. Is your text compelling enough?
Your landing page text (copy) should be compelling enough to lure your prospects to take action. You must have a clear flow of information to convince your customers to subscribe, open their wallets or download your offers. It also helps to have a FAQ section to address concerns that your users might have.
6. Use the right images
They say a picture speaks a thousand words. You need appropriate images to arouse the emotions of your prospects and drive your point home. Make sure that all the images on your landing page are in sync with the message of your content. The best content paired with the right image can result in higher conversion rates.
7. Optimize for mobile
You could lose many prospects if your landing page is not optimized for mobile viewing. According to a study by Smart Insights, 80% of internet users have and use their smartphones to access the internet. Formstack also found out that you sites that are not mobile optimized lose 57% of referral traffic. This is by no means insignificant. The best thing you can do is to optimize your landing page for mobile devices.
Landing page conversion optimization is not an easy task. It requires one to be patient, open-minded and observant. As there is no one-size-fits-all formula for increasing conversions, you should continuously test your landing page elements such as CTA buttons, text, images etc to find the right combination.
-MJRvisuals
4 Clever Advertising Techniques You Should Be Using Today
4 Clever Advertising Techniques You Should Be Using Today
Companies are spending thousands of dollars every year on advertising. The big boys even spend hundreds of thousands or millions in print and paid click advertisements. Unfortunately, that also means we get to be bombarded with endless amount ads that lie, that are lazily designed or misplaced. So how do you stay clear of lousy advertising?
Here are there techniques you can use to create amazing ads that resonate with people.
Design Clever ads
There is a whole lot of difference between funny advertisements and effective ads that accomplish their jobs. When designing your ad, make sure that it is able to clearly deliver its message and make people enjoy it at the same time. It should not just be funny for the sake of it. In fact, you do not design an ad so that it is funny. You design an ad that people will be able to connect with.
Insightful
Your ad’s potential impact will be determined by how insightful it is. Does it make the audience think about their beliefs and actions? Does it result in that Eureka Moment? If you achieve this, you will do much better than your competition.
Feeling
Try to connect with your audience emotionally. As Maya Angelou once said, people will forget what you did or said, but they will never forget how you made them feel. You may spend a lot of time convincing your prospects to buy from you; you may even offer very competitive prices, but if you are not connecting with them emotionally, you are not going to create much impact. The fact of the matter is that people are not always rational when making buying decisions. Their emotions usually get the better of them.
Trustworthiness
People buy from companies they like. People will like you if they also trust in you. You see, it is impossible for people to like you if they don’t trust you. Every character you select to appear in your ad should sound and look trustworthy. Every message you deliver should be factual.
Whatever your advertisement goal is, whichever industry you are and now matter your size, it is important to advertise wisely. If you need help, seek the advice or services of a professional advertising agency.
MJRvisuals is a Creative Agency specializing in visual imagery and digital marketing.
MJRvisuals - Imagination Defined
You’re Engaged! Now What? From a Video Production Company
You’re Engaged! Now What? From a Video Production Company; You just got engaged, and it’s the most exciting time of your life. You are nervous, thrilled and slightly panicked. Why? You know your next steps are planning your wedding, and it’s not going to stop until the wedding.
If you’re just now getting engaged, it’s likely that you’ve never planned a wedding before. To save your energy and time, it’s important to take certain steps first. Here’s what you should be focusing on when you first start planning your wedding.
- Plan your budget. Figure out who’s paying for what, and how much money will be allocated to each area.
- Start building your guest list and approximate your cost, based on your initial list.
- Try to settle on 2 or 3 dates, and start researching venues. The earlier you book your venues, the better.
- Start building your wedding website. Check out the Knot, Wedding Wire, and eWedding, to name a few.
- Select your wedding party.
- Organize and plan using Pinterest boards.
Start with these 7 steps, and you are building a great foundation for stress-free wedding planning. Check back for part two to find out what’s next.
When it comes to keeping your wedding day living on forever, Wedding Videography by MJR Visuals is here to help. Contact us today to learn more!
Pinterest and video production for your business
Pinterest and video production for your business ; Pinterest has become a great resource for many women, and has even grown popular to men. It is visual, making it enjoyable to navigate. It has extensive search filters, making it easy to navigate, and it provides a place to save links and ideas for later use and conveniences.
Luckily, there is room for businesses in the action. Pinterest users don’t mind product promotions, enjoy reading blog posts and want to connect with their favorite companies.
Wal-Mart has 38,278 followers. Target has almost 450,000 followers. If these statistics don’t get you excited for opportunities on Pinterest, I don’t know what will!
Pinterest is another way to reach your potential customers and can be a great resource for growing your business.Here are 8 tips to get your business started on Pinterest.
- Add a Pinterest social media icon to your website, so your customers can quickly access your profile.
- Add Pin It buttons to your website, so your visitors can easily pin content and link back to your site. The directions to install are on Pinterest and are very easy to follow.
- Add a Pinterest widget or feed to your website. This way, your visitors can see your latest activity.
- Verify your website on Pinterest Analytics to get the numbers on the performance and popularity of your pins.
- Try to create images with a 2:3 ratio. These are proven to perform better.
- Get a basic understanding of the categories and keywords that Pinterest users will be using when looking for your pins and consistently optimize each of your pins for them.
- Start engaging with others by tagging your followers, following users who like pages like yours, and inviting your other social media followers to join you on Pinterest.
- Don’t just wing it -- have a strategy. Set goals, create a schedule and be interactive.
MJR Visuals is good for not only providing online marketing tips, but engaging your potential customers through video marketing. Click Here to Contact us today!
Facebook Advertising and video production for your Business
Facebook Advertising and video production for your business; back in June, Facebook announced that it expanded its video capabilities for advertisers, allowing for interactive and targeted storytelling in more ways that traditional forms of marketing can’t.
Facebook may not surpass YouTube as the most popular video website for now, but it sure is proving to be a threat. Video views on Facebook increased more than 50 percent from May to July, and some reports show Facebook videos outperforming YouTube videos in views and engagement, proving Facebook video advertising to be an extremely valuable tool for businesses.
How does it all work, and what are the new features? Advertisers can create video ads on Facebook targeted to get views. Facebook optimizes your spend by showing your ad to people who are most likely to view your video. Three seconds is the minimum requirement to be considered a video view.
Advertisers have the option of promoting previous video posts or uploading a new video and creating an unpublished video post that doesn’t enter News Feeds organically. Promoting unpublished posts is a common practice for advertisers on Facebook. Lastly, advertisers can add text to the post and a call-to-action. Call-to-actions appear at the end of your video.
Now is the time to take advantage of Facebook’s video popularity and advertising features. MJR Visuals is your expert in creating compelling, engaging video advertisements that drive your customers to take action. Call or email us today to get started on your Facebook video advertisements.