Increasing your online branding in 2020
This is Malcholm Reese the Creative Director for MjrVisuals, and in this podcast, I’m going to talk about Ideas that will help online branding.
You probably know this, but I am going to say it just in case you do not. A strong identity helps your customers remember you and makes you stand out in the marketplace.
You hear the experts, other business owners, marketing people, and your extended family talking about branding and how you need, and if you had it, your business would be doing that much better. By now, you and I know that branding is more than just shiny logos and a fancy name. Branding mainly involves helping customers to have a sense of belonging and attachment to your products, your service, your culture, and your values.
If you want to create an unforgettable brand online, it needs to be consistent, recognizable, and should appear across all aspects of your online and sometimes real-world presence.
Here let me give you ideas that will help your branding endeavors.
Are you prepared to spend some money?
When it comes to online branding, you cannot avoid spending some money. If you want to make more money, you have to spend more money. It means you will have to spend in things like social media, Ad Words, and content creation. A mentor told me once that “the one thing the separates hobbyists from business owners is the willingness to spend money on advertising.” He continued, “everyone out there can do marketing for free; it’s not the new frontier, so if you think your the first one to try it and it’s free, your probably wrong.”
Identify and convey your purpose.
In order to create a powerful online brand, you need to create a defining purpose that will act as your compass. Sometimes it is good to go back to the basics. Why are you in this business in the first place? Does your mission and purpose translate into your online presence?
Keep it real.
Small businesses suffer into oblivion because of their insistence on looking ‘big’ and corporate-like. The truth of the matter is that you don’t have to.
If you want your brand to stand out online, put your personality behind it. People are more receptive to people. For instance, try to include your picture in your company profile. You could also infuse some humor into the content. Authenticity should be your goal regardless of whether you are new in the market.
Be passionate, and you will attract passionate clients.
Revisit your target audience.
Do you know who your target audience is? Yeah, I know 18 – 55, male and female, making X amount a year, but do you really know who your brand is talking to? You need to know who your target audience is and where they are and where you can find them.
Conduct yourself professionally.
Whatever you do, remember that this is business. So you should pay attention to how you conduct yourself. Avoid being remembered for the wrong reasons by ensuring you post or publish credible and factual content. Go for quality over quantity.
You have probably heard the saying, “it is not what you say, but how you say it, “that is essential when it comes to marketing.
Final thought; your personality reflects on your business at the beginning, as your business grows that character will become an integration of voices that will represent your brand.
Mjrvisuals can help you increase your reach. We run the gambit of visual imagination. Be part of our portfolio of clients, and let us tell your story to the world. Visit our website: mjrvisuals.com/
Why Online Marketing is Essential for Your Business
Online Marketing is Essential for Your Business
Are you thinking that the business world has become so competitive that it has almost reached the limit of competition? The bad news is that it is not about to. You are still going to witness more rival business set-ups opening operations and more websites designed to sell the product you are selling being created. Just imagine that whatever line of business you are; whatever industry you are in, there are thousands, sometimes millions of others offering the same product as you are. What do you think will make a customer to choose you over others offering the same services or products? In this century, it is suicidal for any business owner not to have an online presence. It is part of the strategies of remaining relevant and being competitive, as well as attracting new customers, globally.
Why Being Online Matters
It doesn't matter whether you have been in business for the last five decades or you are just starting out. The internet has actually leveled the playing ground for both the big boys and the small fish; in other words, when a customer is looking for a product online, it doesn't matter who is selling the product. What matters is whether the customer is able to find your site and can trust you. Essentially, those businesses which are not yet online are in for a big trouble because sooner than later, they will be out of business if at all they aren't already.
You need to get noticed through Search Engine Optimization
If you are online, the biggest headache is getting noticed. You cannot afford to be ignored if you want to make a fortune online. As they say, creating a website is the easiest part-the hardest part is pushing your site as far up the search engines as possible. Remember, for very niche, there are millions of other individuals, and businesses who are scrambling to get noticed in the search engines.
That is why you need a professional marketing company to help you reach your potential customers. Search Engine Optimization companies are doing a wonderful job to assist businesses undercut competition by pushing their sites up the search engines. Otherwise, if you just create a site and sit back and relax, you are not going to see substantial number of unique page views from your site. Does this explain why many people who created blogs and website with anticipation of carrying home a fat AdSense check are left disappointed?
Optimizing your site isn't a simple-one-day-event as some optimists think. It requires skills, dedication, professionalism and patience for you to succeed at it. Therefore, it is important that you get a professional SEO company to pull your site out of the murk and make it recognizable in the local or global search engines. It is time to let a SEO expert company perform search engine optimization for you as you concentrate on your core business.
Of course there are many other marketing strategies you can apply to grab the attention of the potential customers such as social media, email marketing, pay per click marketing, among others. For optimum results, you ought to apply all the available marketing strategies, depending on where your target customer base is located.
Cheap Marketing Ideas you can implement on your Online and Offline Business
Don’t have many bucks to spend on your small business or start-up? Establishing an efficient marketing strategy is sometimes a challenge for small business owners in Australia because they are unable to allocate considerable funds for marketing; most of them operate on a shoestring budget. You don’t have to break the bank to market your small business in Australia.
Moreover, very day, we hear from small business owners who think they need special skills to reach their customers. Many of these Australian small business owners eventually get overwhelmed by the number and the complex marketing options available, and end up sitting on the sidelines because they are confused where to start. In this article, we will look at 77 local marketing ideas for small business owners in Australia.
Positioning and branding
- Build brand identity
Building your business brand identity can have a big impact
- Add emotion to your brand
Emotional branding is defined as the successful attachment of a specific emotion to a brand.
At one of the Business Marketing Association (BMA) conferences in Chicago, Jay Baer asked a room full of roughly 1,000 B2B marketers, “Are you more interesting than my wife?”
Can you think of the people you have had an emotional connection with in your life? How did they impact on your life? Now think about the brands and see the common threats among them.
It is true for brands as it is for people: to break through in modern marketing, small business owners in Australia need to be more interesting and relevant in the moment.
Brands need to connect with people in the way a close friend would—through emotion—in order to build, long-lasting, and quality relationships. There are huge opportunities for retail stores to take advantage of emotional branding.
According to one research, smell is powerful when it comes to persuading someone to buy a product. Stores using certain scents in their stores have been found to have a 30% increase in sales.
A study by University of Wollongong and Murdoch University in 2012, emotional branding is becoming widely used globally. According to Dr Steve Bellman of Murdoch University’s Audience Labs, marketers are tapping into customer’s feelings to market their brands. Another study shows men who show love for their brand beer purchase 38% more beer than the average.
Therefore, emotional branding can lead to substantially more sales without companies having to rely on discounts and promotions. On the flip side, however, creating that emotional connection can be a difficult task.
How brands can connect emotionally
- By telling a story that inspires an emotional connection:according to Beth Comstock, General Electric Chief Marketing Officer, you can’t sell anything if you can’t tell anything. Every brand has stories to tell.
- By allow their audience to be the real heroes: imagine who emotionally connected your brand would be by showcasing how your product has changed lives. Simply give your audience a voice, a platform and face to be heard.
- By being authentic: don’t be afraid to embrace your inner geek. Remain who you are and don’t try to be like who you are not. At Bizify, we try to remain true to ourselves. We try to help startups find their feet and we intend to remain true to that mission.
- By embracing the opportunity to surprise and delight:surprising and delighting customers can be an effecting marketing strategy. Use social media and mobile to spark moments of happiness in customers and you will be surprised at its effectiveness. Coca-Cola has really perfected this art.
- Create an irresistible value proposition
A value proposition is a statement that explains what value you provide to your customers and how you do it uniquely. Establishing a substantive value proposition is critical if you want to stand above the crowd. Unfortunately, many entrepreneurs loose out because they fail to articulate a unique value proposition.
Be clear on what your business stands for. What is your promise? How will you put out a consistent and passionate message that attract the right candidate? This will also help you to hire the right people and develop products and services that are aligned with your unique value proposition.
- Be careful with launching too many brands
The big problem for many businesses is they think more brands will make them more successful but they have neither the architecture nor the capacity to manage a multiplicity of brands well. Businesses can increase profits by deleting none-performing brands. Even though revenue may fall in the process, reducing the number of brands will be beneficial in the long run.
Multiband strategies are likely to suffer from diseconomies of scale because of the hidden costs. By letting go off weak, declining and marginally profitable brands, you will be freeing resources to make your few remaining brands better and more attractive to customers. Thus, killing some brands in your portfolio may sometimes be the best way for your business to serve the customers.
- Package your products
Packaging is an important element when it comes to marketing. How you package your products can attract or repel customers. Is your packaging visually attractive through shape, color, design and does it communicate the right brand ideals. If not, it might be time to revamp the way you package your products.