Video by the numbers from a Washington DC video production company
Video by the numbers from a Washington DC video production company. You have probably heard this one hundred times by now: Using video on your website to promote your business is necessary to grow your business. But has anyone ever really told you how video increases numbers? Or how it drives traffic and conversions? While video is about showing the world who you are and what your business has to offer, you’re a business person – and you want the numbers. So, here they are. Forrester Reports, a leading source in successful marketing metrics, recently outlined some outstanding information – fully proving how important video can be to your marketing success. Check it out. Websites with a strong video marketing strategy increased their likelihood of being ranked on the first page of google search results by as much as 53 times. It further states that search results with video listings receive a click-thru rate 41 percent higher than websites without video. Wait … there are more numbers: 60 percent of people online, prefer watching videos over reading text. Time spent on a website with video increases by 45 seconds on average. Brand recall is 50 percent higher from people who have watched video versus that same message being spelled out in text. Websites with video have a lower bounce rate than sites without it – a 53% lower bounce rate. Also, consumers are more than likely to finish a transaction on a site with video vs. one without. If that isn’t enough to convince you, this should: 78% of people hold video within their hands on a daily basis for more than 4-5 hours a day. Video is everywhere and the numbers prove it’s dominant, it’s growing and it isn’t going anywhere.
At MJRVisuals, video is our business and making your business grow through the use of this medium is our priority. We are committed to helping you produce a video that will best suit your business needs and will help you reach your goals. If you have any more questions, don’t hesitate to send us an email through MJRVisuals.com. MJRvisuals we are a video production and medium solutions company, providing creative and imaginative visual solutions. MJRvisuals Imagination defined.
A video production company speaks on Google Analytics
A video production and media solution company speaks on Google Analytics.
Data. Data. Data. Data is a powerful tool. With data, you can gain insights, learn from your mistakes and even predict the future. Oftentimes, data is overlooked and left behind, never to be learned from or utilized. But, why? You're missing all of the fun!
Google Analytics is a necessity when it comes to getting data from your website, and now, Google has introduced the new and improved version, Universal Analytics, to the public, but it is still in testing mode. Google has invited its current Analytics users to upgrade to Universal Analytics, and new users can select this when they first get the code to place in their website.
If you haven't already installed your very own Universal Analytics tracking code on your website, now is the time. Let me tell you why.
First of all, it's free. And, if it's your unfamiliarity with websites that's holding you back from digging into the analytics dirt, just send the code to your web developer, and they can put it in for you.
Goals are a great feature of both Universal and regular Google Analytics and give webmasters the ability to track and define the successes on your website. For example, maybe you'd like to get more people signed up for your newsletter or fill out your contact form on your Contact Us page. By setting these up as goals in your Universal Analytics platform, you can easily see if you are reaching them or not. Google gives you four different types to choose from, the ability to apply monetary values, and templates to help you set them up. You can even see just how the goal is reached.
Annotations are another valuable benefit of both Universal and Google Analytics. Annotations give you and your web team the ability to leave placemarks when you updated specific parts of your website, started a social media campaign, or began your television advertising campaign. Marking these as annotations in your timeline allows you to put a cause with an effect if you see a spike in traffic in a particular area and takes out the guess work.
With Universal Analytics comes User IDs. If you use a CRM that creates unique user IDs, you can integrate this with Universal Analytics. With this integration, your users can now be associated with their sessions on your website. This allows you to identify problems with user experience, see your customers' behavior on your website, and much more.
Whether you are new or seasoned when it comes to data and analytics, make sure you're taking advantage of all that Google Analytics has to offer. Google has an amazing help database covering every single facet of its Analytics platforms, so you have no excuse to pass up all of the great advantages it has to offer.
When it comes to creating a videos for your next marketing campaign, look no further than MJRVisuals. From conception to production, it is our pleasure to connect, inspire and move your audience. Contact us for a consultation today.