Increase Your Landing Page Conversion Using These 7 Steps
Increase Your Landing Page Conversion Using These 7 Steps
Your company’s website is arguably your most important marketing asset, and landing pages are the perfect gateways to your website. Unfortunately, most companies struggle to achieve decent conversion rates. According to Digital Doughnut, only 22% of marketers are satisfied with their landing page conversion rates.
If your landing page format isn’t right or your offerings and visuals aren’t offering visitors what they are looking for, then you might not be successful when it comes to lead generation.
In order to boost your landing page conversion rates, you will first need to know where you are and what you need to improve on your conversion rates. Here is a 7-step process to increase your landing page conversion rates.
1. What is your campaign goal?
If your landing page lack focus and a clear goal, it would be difficult to achieve your targets. Your landing page should only have one goal or objective in order to avoid confusing your users. For instance, do not offer multiple offers that will make your prospects lose sight of what to do next. If you focus on only one solution or offer, your users will net get confused. If your sole purpose is to capture email addresses, do not introduce other CTAs like “BUY NOW”.
2. Are your headlines simple and straightforward?
You only have a small window of opportunity to impress your users. Actually, you have less than 7 seconds to grab the attention of your visitor; so, having headlines that are not only simple, but also bold and straightforward helps a great deal. Actually, the first thing your visitor should see in your headline is the exact solution or offer you advertised. In other words, the keyword in your ad should appear in the headline. This serves two purposes: to reassure your visitors that they have come to the right place as well as to help your quality score.
3. Never trick your customers
The surest way to dramatically reduce your landing page conversions and ruin your reputation forever is to trick your prospects. When someone clicks on your ad, they expect to be taken directly to whatever they are looking for. Give them what they came for.
4. Use simple Call-to-action buttons
There is a difference between knowing what you want your visitors to do when they land on your page and those visitors actually knowing that. Use clear Call-to-Action buttons to reduce the amount of friction to the action you want your visitors to take. It is important to ensure that your CTAs are displayed prominently on your landing page. You will need to do many tests to determine the right shape, size, text and color to use on your landing page.
5. Is your text compelling enough?
Your landing page text (copy) should be compelling enough to lure your prospects to take action. You must have a clear flow of information to convince your customers to subscribe, open their wallets or download your offers. It also helps to have a FAQ section to address concerns that your users might have.
6. Use the right images
They say a picture speaks a thousand words. You need appropriate images to arouse the emotions of your prospects and drive your point home. Make sure that all the images on your landing page are in sync with the message of your content. The best content paired with the right image can result in higher conversion rates.
7. Optimize for mobile
You could lose many prospects if your landing page is not optimized for mobile viewing. According to a study by Smart Insights, 80% of internet users have and use their smartphones to access the internet. Formstack also found out that you sites that are not mobile optimized lose 57% of referral traffic. This is by no means insignificant. The best thing you can do is to optimize your landing page for mobile devices.
Landing page conversion optimization is not an easy task. It requires one to be patient, open-minded and observant. As there is no one-size-fits-all formula for increasing conversions, you should continuously test your landing page elements such as CTA buttons, text, images etc to find the right combination.
-MJRvisuals
Adobe and Maya, enjoying – enjoying animation
Adobe and Maya, enjoying – enjoying animation
What is it about animation? When I got into videography and started MJRvisuals I came up with a slogan “imagination defined”. Now that I’m in the thick of the everyday work of video editing and video production doing client work is just that work (to a point). Don’t get me wrong I love what I do as this was a hobby that turned into something more but when designing commercials and stories for clients you have a border, of sorts. Your working and designing within the parameters of their story. With animation I do what I love, design and make things.
I’ll be honest I love cars, yes I’m a car guy and because of this I tend to make A LOT of cars with Maya.
It was interesting learning how to designing in Maya then export to After effects and put the story tougher in Premier. The aspects of dtory telling. They say you never work a day in your life if you do something you love. I do and animation keeps me loving it everyday as I continue to grow and move forward.
Malcholm….
Mjrvisuals.com
Imagination defined.
4 Clever Advertising Techniques You Should Be Using Today
4 Clever Advertising Techniques You Should Be Using Today
Companies are spending thousands of dollars every year on advertising. The big boys even spend hundreds of thousands or millions in print and paid click advertisements. Unfortunately, that also means we get to be bombarded with endless amount ads that lie, that are lazily designed or misplaced. So how do you stay clear of lousy advertising?
Here are there techniques you can use to create amazing ads that resonate with people.
Design Clever ads
There is a whole lot of difference between funny advertisements and effective ads that accomplish their jobs. When designing your ad, make sure that it is able to clearly deliver its message and make people enjoy it at the same time. It should not just be funny for the sake of it. In fact, you do not design an ad so that it is funny. You design an ad that people will be able to connect with.
Insightful
Your ad’s potential impact will be determined by how insightful it is. Does it make the audience think about their beliefs and actions? Does it result in that Eureka Moment? If you achieve this, you will do much better than your competition.
Feeling
Try to connect with your audience emotionally. As Maya Angelou once said, people will forget what you did or said, but they will never forget how you made them feel. You may spend a lot of time convincing your prospects to buy from you; you may even offer very competitive prices, but if you are not connecting with them emotionally, you are not going to create much impact. The fact of the matter is that people are not always rational when making buying decisions. Their emotions usually get the better of them.
Trustworthiness
People buy from companies they like. People will like you if they also trust in you. You see, it is impossible for people to like you if they don’t trust you. Every character you select to appear in your ad should sound and look trustworthy. Every message you deliver should be factual.
Whatever your advertisement goal is, whichever industry you are and now matter your size, it is important to advertise wisely. If you need help, seek the advice or services of a professional advertising agency.
MJRvisuals is a Creative Agency specializing in visual imagery and digital marketing.
MJRvisuals - Imagination Defined
4 Super Tips for Successful Video Marketing
4 Super Tips for Successful Video Marketing
For marketers who want to be competitive, a comprehensive inbound marketing strategy is an absolute must.
If you didn’t already know, it is estimated that 80% of online content will be video by 2019. And according to Digital Marketing Institute, video marketing will help to increase website traffic by 69%.
Accordingly, mobile video adverts will also increase five-folds compared to desktop. A study by Business2Community also found that it is 50 times easier to hit Google’s top ranks with a video than via text. Landing pages that contain explainer videos are 800% more successful than text-only pages.
Well, if that is the case, then it best for you to get to grips with the best video marketing strategies.
Video marketing is essentially both the present and the future of digital marketing. Video marketing brings engagement to a completely new level. Moreover, videos stay online forever, potentially bringing you new customers forever. In addition, it is very easy for videos to go viral because video and social media go hand in hand. In short, video benefits are countless and if you use the right strategy to make and market your videos, you can reap the immense fruits. Here are 5 tips for successful video marketing.
Tip 1. Make your title count
Think about it. The title is the first thing your viewers will see and it will help them to decide whether to watch your video or not. In other words, a great title can make all the difference between your video becoming viral and becoming a big failure. The title you choose is critical when it comes to standing out both in social media and in search engines.
Focus on optimizing your titles for search engines. At the same time, make your titles attractive and compelling to encourage people to watch and share them. Bear in mind that it is possible to do both. Here are some tips to help you create better titles for videos.
Understand how your title will influence your audience’ behavior as well as where they are likely to see it.
Focus on the main messages on the video. The title should explicitly mention the benefits of watching the video. Think of specific benefits and value the viewer will derive from watching the video.
Include keywords that searchers are likely to use when looking for that particular video content.
If a well-known person appears on that video, it is advisable to include the name of that particular person on the title. Learn from other viral video headlines. What pattern can you spot? Try CAPS, some dots, stars, italics, etc to grab attention.
Tip 2. Keep your videos short, informative and interactive
It goes without saying that your readers’ attention span is shrinking by the day. Do not expect them to watch a 2-hour boring lecture. Instead, keep your videos short, interactive and informative. Although it all depends on what message you are trying to pass, you should ensure that your story is not only short, but also fun.
Interactive videos provide a perfect opportunity for people to share and get some useful user behavior in the process. Remove the sales clutter and focus on telling the story that will appeal to your customer’s emotions and desires.
The easiest way to waste your time, energy and money is to create a very boring video that is full of marketing puff. Focus, instead, on what your viewers are interested in. no one wants to sit through 45 minutes of pure sales pitch. People want to laugh and have fun. So if you are too serious, you risk losing the interest of your fans. Make them like your videos, because that is the only way to get into their hearts.
Tip 3. Add a call-to-action button at the bottom of the video
At the end of the day, you want your viewers to take some action after viewing your video. You are not just creating videos for your audience for the sake of it. Conversion is the ultimate goal of any marketer. Putting a call-to-action button at the end of the video can greatly increase your chances of gaining more subscribers, buyers, likes and shares.
Tip 4: Publish your video in multiple places
There could be a problem if you aren’t publishing your video at the right place. It is one thing to create a world-class video and it is quite another to avail it at the right time and to the right audience. For example, it makes no sense to publish your video on your LinkedIn page if most of your audience can be found on Facebook. Some of the places you can publish your videos include: Facebook, Twitter, Instagram, YouTube, blog or your landing page. Where you publish your video depends on where your target audience is likely to be found.
MJRvisuals is a creative agency that provides visual imagery production and digital marketing services.
MJRvisuals - Imagination Defined.
The Porsche M Concept
I ran into the M concept surfing the web and I thought hey lets build something fun. yesterday we were on location filming a training video with green screen and were just sitting in the office waiting for the tiles to download (the things we do while we wait), Finding some reference images I pulled up maya and started drawing three hours later I came up with this.
Since hindsight is twenty twenty I don't think I should have colored it in white and maybe I added to much lens flare, this looks less real and more cartoony. That being said I will re render it out in the future to make it more realistic. For 3 hours of my time, it came out very cool.
The Porsche M concept was modeled on Maya Autodesk, color corrected with Adobe Lightroom and animated with Adobe Aftereffects and Adobe premiere pro.
GreenScreen Setup and Keying in Aftereffects.
GreenScreen setup and keying in Aftereffects.
Hey this is Malcholm Reese with mjrvisuals.com and today I’m going to talk about green screen and keying. Now I will be honest I have a print out of ninety nine percent of the editing stuff I do, its really just as a reference because how often in a day do you do everything. Not to often. So for things like particular, or form or even c4d and maya I have cheat sheets on how to get to where I’m going. You ask why don’t I just save the preset, well when new people come to work here and to get them up to speed quickly, it’s easier just to hand them the guide and there you go. It’s like instant experience. Now I say all this because I recommend that you do the same, keep a book or reference folder or something so you can always have something that doesn’t rely on electricity to review. Wow, that sounded old, now I sound like my father. Computers are taking over everything back in my day I did everything by hand! I digress.
So we are looking at my man Ben, on a green screen. Now the only things we are going to pull down to key him out, are Keylight and simple choker.
Pull in your video file into the composition, now duplicate that file.
Pull down key light into the top layer video file, next go to screen pre blur and adjust accordingly, the range I normally use is between 2 and 3. If you didn’t know Pre Blur adjust how much blur to apply to the matte before the key is pulled its good to use as it gets rid of weird edges.
Change the view to screen matte, in this view it’s easy to see what our matte is looking like. Adjust Clip Black and Clip White until the subject or object that is the focus is white and the area you want removed is black.
Next adjust screen shrink then change replace method to hard color and adjust the color. Pre compose the layers and place the simple choker on the pre comp and adjust again I use between .5 and 1.25, there you go export and your ready to use it in your video. Now I will be honest I like to color grade in premier pro with the rest of the files that way I can ensure a perfect balance in color, contrast, saturation with any files that will not have aftereffects in it. It just makes my finished work better.
Exploring the Adobe Presets in After Effects
This is Malcholm Reese with mjrvisuals.com and in this episode i’m going to break-down animation presets in aftereffects. Let me rephrase that i’m not going to break them down individual but better yet show you where you 1can go to find out visually what the presets do.
It was funny, when we were sitting around talking about making these tutorials I kept arguing that it doesn’t have to be this basic, but then I was reminded about how I learned and honestly I didn’t know about this shortcut until like 4 years into editing. When I discovered it i was like “where have you been all my life” but by then I stopped using presets really anyway but dang if I would have known.
Anyway, presets are I guess what Adobe thinks is the most used applications or maybe the most versatile applications? In any case if your new to after effects they come in handy if not for editing purposes then for really good learning tools by backwards animating them, which is figuring out what Adobe did to make it and making it yourself.
I’ll be honest, you guys are probably not as slow as me, because, when I first started I went animation presets by animation presets clicking, draging, dropping the preset into my comp to see what happens. click, drag, drop, delete, repeat Yeah that was me. Then I discovered adobe bridge, well at least I discovered bridge and the “browse animation” (as I do the air quotation symbol) shortcut located in the menu bar really at the same time.
Now what the shortcut does is actually it opens up adobe bridge in a window that allows you to view the presets one by one, like this. Pretty cool, and easy.
Now you can apply your preset in a number of fashions, you can click apply preset which will open a new window and take you to the script window where you can highlight and apply the preset you found, or you can just double click in bridge and it will apply accordingly. Now it does show a application error but the preset is on the solid you had selected. Go through, explore, take the time and look at if not all of them most of them.
I hope this save you time in your editing again this is malcholm reese with mrjvisuals.com make sure you check out my other highlight, tutorial, and animation videos see you next time.