Video by the numbers from a Washington DC video production company
Video by the numbers from a Washington DC video production company. You have probably heard this one hundred times by now: Using video on your website to promote your business is necessary to grow your business. But has anyone ever really told you how video increases numbers? Or how it drives traffic and conversions? While video is about showing the world who you are and what your business has to offer, you’re a business person – and you want the numbers. So, here they are. Forrester Reports, a leading source in successful marketing metrics, recently outlined some outstanding information – fully proving how important video can be to your marketing success. Check it out. Websites with a strong video marketing strategy increased their likelihood of being ranked on the first page of google search results by as much as 53 times. It further states that search results with video listings receive a click-thru rate 41 percent higher than websites without video. Wait … there are more numbers: 60 percent of people online, prefer watching videos over reading text. Time spent on a website with video increases by 45 seconds on average. Brand recall is 50 percent higher from people who have watched video versus that same message being spelled out in text. Websites with video have a lower bounce rate than sites without it – a 53% lower bounce rate. Also, consumers are more than likely to finish a transaction on a site with video vs. one without. If that isn’t enough to convince you, this should: 78% of people hold video within their hands on a daily basis for more than 4-5 hours a day. Video is everywhere and the numbers prove it’s dominant, it’s growing and it isn’t going anywhere.
At MJRVisuals, video is our business and making your business grow through the use of this medium is our priority. We are committed to helping you produce a video that will best suit your business needs and will help you reach your goals. If you have any more questions, don’t hesitate to send us an email through MJRVisuals.com. MJRvisuals we are a video production and medium solutions company, providing creative and imaginative visual solutions. MJRvisuals Imagination defined.
Facebook Advertising and video production for your Business
Facebook Advertising and video production for your business; back in June, Facebook announced that it expanded its video capabilities for advertisers, allowing for interactive and targeted storytelling in more ways that traditional forms of marketing can’t.
Facebook may not surpass YouTube as the most popular video website for now, but it sure is proving to be a threat. Video views on Facebook increased more than 50 percent from May to July, and some reports show Facebook videos outperforming YouTube videos in views and engagement, proving Facebook video advertising to be an extremely valuable tool for businesses.
How does it all work, and what are the new features? Advertisers can create video ads on Facebook targeted to get views. Facebook optimizes your spend by showing your ad to people who are most likely to view your video. Three seconds is the minimum requirement to be considered a video view.
Advertisers have the option of promoting previous video posts or uploading a new video and creating an unpublished video post that doesn’t enter News Feeds organically. Promoting unpublished posts is a common practice for advertisers on Facebook. Lastly, advertisers can add text to the post and a call-to-action. Call-to-actions appear at the end of your video.
Now is the time to take advantage of Facebook’s video popularity and advertising features. MJR Visuals is your expert in creating compelling, engaging video advertisements that drive your customers to take action. Call or email us today to get started on your Facebook video advertisements.
A video production company speaks on Google Analytics
A video production and media solution company speaks on Google Analytics.
Data. Data. Data. Data is a powerful tool. With data, you can gain insights, learn from your mistakes and even predict the future. Oftentimes, data is overlooked and left behind, never to be learned from or utilized. But, why? You're missing all of the fun!
Google Analytics is a necessity when it comes to getting data from your website, and now, Google has introduced the new and improved version, Universal Analytics, to the public, but it is still in testing mode. Google has invited its current Analytics users to upgrade to Universal Analytics, and new users can select this when they first get the code to place in their website.
If you haven't already installed your very own Universal Analytics tracking code on your website, now is the time. Let me tell you why.
First of all, it's free. And, if it's your unfamiliarity with websites that's holding you back from digging into the analytics dirt, just send the code to your web developer, and they can put it in for you.
Goals are a great feature of both Universal and regular Google Analytics and give webmasters the ability to track and define the successes on your website. For example, maybe you'd like to get more people signed up for your newsletter or fill out your contact form on your Contact Us page. By setting these up as goals in your Universal Analytics platform, you can easily see if you are reaching them or not. Google gives you four different types to choose from, the ability to apply monetary values, and templates to help you set them up. You can even see just how the goal is reached.
Annotations are another valuable benefit of both Universal and Google Analytics. Annotations give you and your web team the ability to leave placemarks when you updated specific parts of your website, started a social media campaign, or began your television advertising campaign. Marking these as annotations in your timeline allows you to put a cause with an effect if you see a spike in traffic in a particular area and takes out the guess work.
With Universal Analytics comes User IDs. If you use a CRM that creates unique user IDs, you can integrate this with Universal Analytics. With this integration, your users can now be associated with their sessions on your website. This allows you to identify problems with user experience, see your customers' behavior on your website, and much more.
Whether you are new or seasoned when it comes to data and analytics, make sure you're taking advantage of all that Google Analytics has to offer. Google has an amazing help database covering every single facet of its Analytics platforms, so you have no excuse to pass up all of the great advantages it has to offer.
When it comes to creating a videos for your next marketing campaign, look no further than MJRVisuals. From conception to production, it is our pleasure to connect, inspire and move your audience. Contact us for a consultation today.
Video Production of a Ballet and Dance
I always talk about videography is about creativity. It’s funny as when you film certain things the videographer is not the creative one but the people whom you are filming. This is the case with West End Dance Company. They are a group of ladies that I had the pleasure of working with for the first time about 2 years ago. We filmed there first commercial “Matters of the Heart”. It was beautiful. Since then i have produced a number of commercials fro them, one used as a commercial when they played on broadway. Amazing. There most recent is Holy Water. They are creative, beautiful and amazing in their dance. They make it hard because I have to be just as creative to bring it out and not mess it up.
Take the time and watch them below. They will keep you mesmerized.
holy water from MJRVisuals on Vimeo.
MARLBORO LIGHTS from MJRVisuals on Vimeo.
"Cut the Rope" a ballet choreographed by Amber DeGaray from MJRVisuals on Vimeo.
West End Dance Company Ballet from MJRVisuals on Vimeo.
Behind the Scenes of a Military Commercial Video Production
We shot a commercial for a Military Training Video. The commercial consisted of a lot of actors, weapons, helicopters, and action. Watch the team go to work and see how we get it done. MJRvisuals is a video production company that offers creative and imagination visual solutions. https://mjrvisuals.com
Telling stories with video on social media; Snapchat
Another social media platform is making way for businesses - Snapchat. If you’re marketing to millennials or younger, it’s time to get on Snapchat before your competition does!
Snapchat just introduced a new feature, Discover, which lets Snapchat users connect to an exclusive group of world-class leaders in media, including CNN, Comedy Central, Cosmopolitan, Food Network and several more, in a new storytelling format, which puts creativity first. It is intended to be a new way of exploring the Snapchat Stories feature. Snapchat’s Stories feature lets users create compilations of snaps that last 24 hours for their friends to see. In 2014, Snapchat’s Our Story features was introduced, which compiles snaps that users submit during select big events around the world, like college game days and festivals.
Discover’s goal is to partner with trusted media companies to tell stories that put the narrative first. With Discover, the technology is accommodating creatives, not creatives accommodating to technology. Now that Snapchat is clearing making way for businesses, it’s time for hop on the wagon before the others do. Although it is unlikely that your business will be making its way to the Discover feature, Snapchat, in general, is a great opportunity for businesses to provide their fans with updates in real-time -- to lessen the technology gap even more. It’s a fun and interactive app, which is a unique mix of Instagram and YouTube.
It’s easy to sign up, find your fans, and promote your new Snapchat account on your social media page. It is a must if you are marketing to millennials and younger, but it will not be long until it will be a must for all.
Snaps can be either photos or videos, taken in real-time, not uploaded, and they can be decorated with text and graphics. Once you have your snap ready, you can post it to your Stories for your followers to see. As you keep posting, the longer your story will get, and the more fun it becomes! Users can reply to their friends’ snaps in both private chats and in Stories.
MJRvisuals is a full-service video production company, based in Washington, D.C. Our goal is to bring your vision to life. If you are interested in working with dynamic video production team, contact MJRvisuals today.
Thoughts of A Cinematographer and DC Videographer
People say that you have that “a ha” moment where everything makes since.
Your write a manifesto or you scribble it down on a piece a paper but the end result is you have an awakening of sorts. I had this moment and instead of writing it down I decided to record it.
I think I did this while videography and photography was still a hobby and I had yet dove into it head first as a career. I’ve never posted it but more have it on my Vimeo page so I can find it and listen to it. I listen to it because it reminds me of my thought process with videography, photography, color correction, editing, animation anything that deals with creativity. That lesson is to always learn, always grow and your never the best at anything. Watching it helps me continue to push further.
I’m a self taught videographer, animator, artist. These were thoughts off the cuff so excuse the stuttering.
I hope you watch and share.
The Thoughts of A DC Videographer - About MJR from MJRVisuals on Vimeo.