3D Modeling and Motion Animation
About a week ago, I was asked if I knew how to do graphic animation. The conversation was about me providing editing services, and with those editing services, they wanted words on the screen, nothing fancy, just a fade in and a fade-out. I told them, of course, I knew how to provide that service, at which point I was asked to show an example.
Rewind to about eight years ago, if you didn’t know, I am a completely self-taught videographer, video editor, and graphic designer. I remember countless nights of staying up and just modeling to learn how to correctly shape, model, and mold. I, of course, know and use motion graphics and word text, but can also do Maya and Cinema 4D.
If you look at the things posted on my site both personal and business, I have a love of everything automotive; thus I post a lot of automotive projects, but I love the consistent progression in work and style and the continuation of growth in the art.
The Hello Girls Documentary (2018)
About “The Hello Girls”
This documentary features rare 100-year old film footage of America’s first female soldiers courtesy of the National Archives and never-before-seen photos from family archives.
In 1918, the U.S. Army Signal Corps sent 223 women to France as telephone operators to help win the Great War. They swore Army oaths, wore uniforms, held rank, and were subject to military justice. By war’s end, they had connected over 26 million calls and were recognized by General John J. Pershing for their service. When they returned home, the U.S. government told them they were never soldiers. For 60 years, they fought their own government for recognition. In 1977, with the help of Sen. Barry Goldwater and Congresswoman Lindy Boggs, they won. Unfortunately, only a handful were still alive.
Awards to Include:
Best Picture
Best Documentary
Best Documentary Feature
Click the picture above to see an excerpt
Thoughts on the Film
In the Summer of 2018, I was contacted by a local Producer, Jim Theres, he stated that he was interested in doing a documentary on World War 1 and that he was looking for a production house. Honestly, at the time, I hadn’t filmed a Hollywood level documentary completely, I had shot parts of two films called Innovative Technologies (1 & 2) that aired on HBO, but he was looking for the complete film production of a feature.
When it comes to telling a story, I have my own particular style of filming and camera movement, and i remember during the production of this film, I not only learned a lot but also my style of filming and camera production was vindicated with the 30 or so awards this film took home.
One final thought; the meeting and learning of history through people that lived that history. If you have never noticed when a person tells a story they lived and one that was so profound, they lose themselves in the story as if they are back in that time and space. Watching this story unfold through the families that lived it was an honor as this film, I believe, does them justice and tells their story to future generations. I can’t thank the participants enough to allow us to tell this amazing story
Just How Important is Email Marketing for Small Businesses?
With a Return on Investment of a staggering 4,300%, email marketing is about the most effective marketing tool, small business owners and entrepreneurs can leverage.
Have you ever come across those junk emails that do nothing but irritate you, and the next thing you do is to look for the ‘unsubscribe’ link? Well, the senders of those emails hardly have any email marketing strategy in place. Gathering hundreds or thousands of emails, by whichever means, and sending sales pitches while hoping some customers will respond or purchase a product from you is by no means email marketing. If anything, using this method will guarantee you a spectacular failure regarding click-through and conversion rates. It would be best if you were more strategic in your email marketing campaigns. In other words, success in email marketing is not a function of trial and error or chance; it is a result of precision in terms of content and timing.
Here are three tactics you can use in your email marketing campaigns for higher ROI.
Timing is cardinal: Target the senses and consider the time you send your emails
Your customers don’t have all the time in the world to read every email that hits their inbox. It is estimated that the average number of emails that hit the inbox of an average busy person daily is 97. How many of these emails do you think can be read? With that in mind; if you are lucky, your email might be opened.
For an email campaign that is untargeted and/or sent at the wrong time, the most likely place it will end up is in the trash bin.
No matter how big your brand, most consumers will not spend more than a few seconds trying to figure out whether the email before them is worth opening and reading. You only have a small window of opportunity to seduce your subscribers to open your email.
Unfortunately, many marketers and small business owners squander this golden opportunity by sending their emails at the wrong time and using generic texts and images. Your success hinges on reaching and resonating with the recipient at the right time and delivering the right message.
When is the right time to send emails?
The long-standing advice to email marketers about the best time to send email has always been, “Tuesday, Wednesday, and Thursday, between 8.am and 10 a.m.” the logic behind this notion is that people tend to open their inboxes in the mornings. However, that may not always work as much as you would like. As it turns out, there are other unconventional times to unleash your campaigns.
Let us look at some important email marketing trends and stats. This will give us an idea of when the best time to send email would be.
- According to an Experian study, most emails are opened at night with unique open rates averaging 21.7% between 8 p.m. and 11.59 p.m. and 17.6% between 12. a.m and 4 a.m. Moreover, click-through rates during these times are 4.2% and 3.2%, respectively. Return on investment per email is also highest between 8.00 p.m and 11:59 p.m.
- Experian quarterly email marketing benchmark release also showed that emails sent on Monday have the highest ROI even though emails sent on Fridays have a higher click through rates. Ironically, fewer emails are sent on Saturday and Sunday despite the fact that these days experience higher click-through and conversion rates. According to Experian, unique open rates for Saturday and Sunday is 17.8%, which is higher than any other day of the week.
Based on these findings, you should send your emails at unconventional times, such as on weekends and during late hours (between 8: p.m and 11:59 p.m). You can also capture the early birds by sending your emails between (12:00 a.m and 5: a.m).
While this is not a blanket ban on conventional email sending time, it would be a brilliant strategy to counter the competition and stand out from the crowd.
In other words, try not to send your email campaigns when most others are sending.
Mjrvisuals can help you increase your reach out of that content through our expertise. We run the gambit of visual imagination, including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design.
We believe everyone has a story; the question is; who is telling yours?
How Video Testimonials Can Powerfully Boost Your Sales
Click the image above to see an example.
Video testimonials are one of the most powerful and under-utilized marketing techniques available to a business. If you aren’t using video testimonials, you’re losing out on the ability to upsell customers, acquire new business, and convert visitors who come to your website.
Why Video Testimonials Are Important for Your Business:
Risk Reduction:
A video testimonial for your product or service reduces the risk in the mind of the consumer. I believe that risk reduction is the purpose of all online reviews. Think about buying anything on Amazon. Would you be more likely to purchase a product with three positive reviews, or three hundred positive reviews? Obviously, the more reviewed one, because this makes the purchase less risky in the eyes of the customer. Other people have bought and used the product; therefore you feel more secure that you’re making the right purchase decision.
If you’re in the business of selling high-value products or services, video testimonials are extremely valuable as there is a more significant financial or reputational investment involved in these purchasing decisions.
Upsell Customers to More Expensive Products / Services:
Video testimonials are also a valuable sales aid. If your landing pages present a video of satisfied customers, you’re likely to enjoy more engagement from visitors than simple plain text outlining your offerings. In a study of 1,000 U.S. consumers (who had bought products online in the previous year), the top factor influencing purchases of a higher-priced option was better reviews.
Generating Testimonials: Existing Customers
E-mailing existing customers is a powerful method for generating high-quality video content. If you have a good working relationship with your customers, they will often be willing to provide words of praise or recommendation through a simple interview format. If you interact with your clients regularly, I would recommend using a videographer to professionally edit and capture your video as a strong marketing tool.
My advice is to ask the questions that your customers would want to know as someone new to what you offer. For example, certain questions to ask your customers could be:
- “Why did you initially use product X/ service X.”
- “If you had one thing to say about product X / service x, what would it be?”
Make the questions simple, relatable to your target market, and relevant to what you’re selling. Through some solid questions, you can record the answers from your interviewees and organize the responses into a winning video testimonial.
Video testimonials are a powerful way of minimizing risk for the consumer and upselling your product. If your clients are happy with your products or services, they will be highly likely to agree to a short video testimonial. A simple interview format where you ask questions that would be highly relevant to a new customer is best. Once this is captured, it’s possible to edit it into a polished, high-quality video that acts as a sales aid for any visitors to your website or viewers on social.
MjrVisuals can help through our expertise. We run the gambit of visual imagination, including video production, digital marketing, video editing, print design, advertising, graphic design, graphic animation, motion graphic and media design.
We believe everyone has a story; the question is, who is telling yours?
Why do you need online reviews?
Online reviews are you for them or against them?
I don’t know about you, but when I’m looking to purchase anything, I tend to always look at reviews first. It’s gotten so bad that I sometimes filter my search results with only products or services that have a five-star rating. And the funny thing is, I think I’m not the only person who does this.
Do you do it as well?
Online reviews have an uncanny ability to skyrocket a company’s sales, and at the same time, they have the ability to decline a company’s sales.
I can’t stress enough how important it is to monitor the reviews you have, get customers to leave positive ones, and promote the best ones on your website, your social media profiles, and on your business listings. Whether you’re just now starting to get reviews or you have reviews already, here are a few tips to get ahold of and leverage your reputation online.
Your website should at least have a testimonials page, and that’s if you sell a service; if you are selling products, each product should have a review section or at least a place where your customers can leave a review, and your potential customers can see one. Why, you ask? Leaving the option for past clients to leave a review shows trust, trust in your service, and a belief in your product. So much so that you have no worries in entrusting your online reputation to your past clients.
Everything is connected if you search for your name online the first five things will probably be your Google page, your business Facebook page, your Google local page, then your homepage, and then some random page that you do not know where it came from, but it has items from your site and just like the other four will show multiple reviews about you, your product and/or your service.
Reviews matter.
Now don’t think for a minute that one wrong post or tweet can’t hurt you; it may not be a review, but everybody sees everything, and everything plays to your online reputation, which reflects on your brand.
Monitoring your social media profiles to respond to customers is just as important as responding to bad reviews. Gone are the days where your online reputation was forgettable and didn’t affect your sales. Be sure to monitor and review your online presence to achieve the reputation you deserve.
Along with online marketing tips and education, MjrVisuals is a full-service video production company based in Washington, D.C.
The Documentary "440 Negroes"
Press Release
440 Negroes – one event seemingly the epicenter of inequality and injustice in America.
440 Negroes is a documentary film that tells the story of a series of events in US history that prompted the current social norm of injustice, disparity, and inequality. Directed by Malcholm Reese in association with MjrVisuals and Lincoln Penny Films.
The documentary film focuses around “the weeping time” and Savannah Ga with interviews of specialists that describe the forgotten historical facts while relating those facts to present-day America. Interviewees include Kristopher Monroe; Vice-Chair Savanah-Chatham County Historic Commission / Author “The Weeping Time” -the Atlantic, Shannon Browning-Mullis; Curator Telfair Museum, Otis Johnson; Mayor City of Savannah Ga., Dr. Amir Jamal Toure; Professor Southern History, Savannah University, Patrik Garland esq, James Jordan; Author and Historian.
440 Negroes is the detailed account of the people who were sold on March 2-3, 1859, their families cruelly separated forever. In some cases, babies ripped from the arms of their mothers, as told by the eyewitness account of New York Times journalist, Mortimer Thomson, who wrote under the pseudonym Q. K. Philander Doesticks. As I dove deeper into the story, I learned that the sad plight of these 440 people was much larger. Their story begins with the founding of the country, the grandfather of Pierce Butler, who insisted that a specific clause concerning fugitive slaves was inserted into the Constitution. Then after the Civil War, freedom spawned new hope for the four million in the South.
“By the law of war and the order of the President of the United States, the negro is free and he shall be treated as such.” To assist the free persons, General William Tecumseh Sherman issued Special Field Orders No. 15, a promise made by the United States government for agrarian reform to aid formerly enslaved black farmers. “40 Acres and a Mule” was a phrase echoed throughout the South asserting the right of newly freed African Americans to redistributed lands, particularly those plantations where they were enslaved. By the 1870s, blacks had abandoned hope of federal land redistribution and the phrase “40 acres and a mule” came to symbolize that broken promise. In Savannah, and all through the South, economic justice for African Americans was lost.
Great Qualities for Marketers to Have in 2020
Marketing is the engine of any business. Whether you are a small business owner or the Chief Marketing Officer of a big corporation, you need to have the right mix of traits to stay successful.
The foundation of responsibility is, no doubt, the most critical component of any success in business. In this article, I am going to talk about some touchpoints around this necessary quality in your life in order to help you achieve your business goals.
Get motivated
The renowned author and speaker Zig Ziglar said that motivation is,” just like taking a bath, doesn’t last.” One should continuously recharge their batteries of motivation to stay motivated.
The only way to keep your momentum is to stay motivated. This is like a muscle that needs to be exercised daily, if you want to stay on top of your game. Of course, there are days you wake up and feel like you would rather stay in bed and abscond your obligations. So many people give in to the temptation and end up wasting a lot of time.
One way to build motivation is to form daily rituals where you perform a certain set of actions, every day, which get you ‘in the zone.’ If you establish a routine that puts you in the path to maximum productivity early in the day, your body and mind will learn that it is time to get going.
For instance, if you are a runner, you may choose to wake up, put on your shoes, and start running every time you wake up from bed. In the office, the ritual could be visualization, meditation before going for a meeting, or making a sales presentation.
Our bodies and minds are like engines; they must be kept in optimum working conditions to function correctly.
The engine must first be fired before it can start working. Get yourself motivated first thing before you start doing what you planned.
Assume responsibility
If anything is to be, it is up to you.
There are no accidents. Responsibility is the hallmark of successful entrepreneurs and is a way of being, not just what you do. When you are truly responsible, you accept the fact that success or failure is in your hands no matter what. Blaming outside forces or people for your failures shows that you are irresponsible.
Great leaders claim responsibility even when things go wrong, not just when they are buzzing. Being responsible means not blaming anyone or anything for the things that go wrong — being responsible means taking an introspection approach and looking at what you could have done differently to produce better results.
You should be aware at all times the impact you are creating around you and the examples you are setting for others. You have the power to create the circumstances you want. No one prevents you from creating the business you desire.
Accept no excuses
If you are personally accountable to your business or quality of life, you should be honest with yourself; you should face reality and accept no excuses.
Acknowledge where you have made mistakes in the past and commit to improving things in the future.
You really need to be honest with yourself about where you are slaking and resolve to honor your commitments. Do not break promises. Every time you break a commitment or a promise to yourself, your self-worth is eroded and eventually, your inner self’s worth is destroyed.
As a serious entrepreneur, you should choose accountability as your minimum standard in everything you do. If you do so, you will find that your business will have more meaning and you will experience more success.