One business has drastically changed advertising and customer relationships – Blippar, an augmented reality mobile app and advertising platform.
According to the app’s description in the Google Play Store, Blippar is the world’s leading augmented reality and image recognition app. In the Play Store, it has achieved 500,000 downloads, but it may have some kinks to work out, according to some reviews. Its average review rating in the Google Play Store is 3.2 and 3.0 in the Apple Store. Nevertheless, this app is reaching new levels.
Gone are the days when QR codes appear everywhere we go. Welcome to the future – blipping. Blippar defines the word blipp as “the action of instantaneously converting anything in the real world into an interactive wow experience.”
Blippar and advertisers team up to give app users movie trailers, videos, 3D animation, exciting games, virtual photobooths, exclusive content, chances to win prizes and more.
For advertisers, Blippar offers a chance to give customers more than what meets the eye and a chance to strengthen customer relationships. For users, Blippar offers an interactive shopping experience, by transforming regular products and displays, and in turn the “normal” shopping experience, whether it be in-store or online.
More than a mobile app, it is a new age information system. It is a great way for people to connect with and get to know their favorite brands and businesses. I believe that this is just the beginning of exciting new possibilities in advertising.
I invite you to check out the company’s website – blippar.com and go to their YouTube channel to see some of the amazing blipps created by some of your very favorite companies, publications and more. Your tablet and mobile devices are now a passageway into a whole new dimension.
Video blipps are one of the many ways that you can connect with your customers on Blippar. If you are interested in learning more from a dynamic video production team, contact MJR Visuals today.
MJRvisuals is a video production and media solutions company. We provide creative and imaginative visuals solutions for your marketing and advertising projects.