YouTube is an incredible social media platform that marketers can use to advertise their companies. Now, there are almost 100 hours of videos that are uploaded every minute to the site, meaning that video marketing has become popular. However, the only problem is that the competition is stiff. That being said, it is simple for your animated video to get lost in the gigantic video galaxy in YouTube. But I got news for you: there are some pretty simple but effective organic traffic generation tips to keep in mind.
- Make good first impression
Most people do not know how important those video thumbnails can be. Thumbnails are the first thing people will see whenever they come across your video. So, never underestimate their power. In that regard, the thumbnail should be click worthy. YouTube will automatically create the thumbnail for you and give you three options. You need to include something catchier. Feel free to customize the thumbnail and upload. I recommend trying them out, all of them, one at a time to see which one will perform better.
- Mind your title and video description
Your title and video descriptions are important, very important. They can help in improving your search research results. The first term should be relevant. It is always suggested to include a keyword in your descriptions. The title should also be clear and precise. The video description is where you can tell the audience what the video is about and how it going to solve their problems.
- Background image
You can complement your video content by accompanying them with a clearly designed background image. Apart from color and theme options, YouTube helps users to upload their own background images to stand out from the crowd.
- Feature your best video
Not all videos are the same. Some videos will be more popular than others will. Therefore, you ought to use your best videos to attract traffic for the new or less popular ones. Sometimes it is better to select another video to occupy the space left by the featured video.
- Add tags
It is important to tag your videos with keywords so that you can bring the viewers to yourself. To find these settings options, go to your channel.
- Take care of the comments
Many people make lousy mistakes that cost them thousands of loyal viewers: they fail to respond to the comments left by viewers. Although this might not look important, it is a serious offence when it comes to attracting and retaining viewers. However, you should be wary of spam comments because they are equally toxic to your content.
- Be active
Recent activities shown on your channel help your customers to know that you are active. Video owners who have liked other channels are also more likely to drive more traffic to their sites.
- Create a playlist
Users like playlist and creating one will be a big boost to your channel. Especially if you have a series of videos that have a sequence, it saves your customers the headache of scavenging through the heap.