Video by the numbers from a Washington DC video production company
Video by the numbers from a Washington DC video production company. You have probably heard this one hundred times by now: Using video on your website to promote your business is necessary to grow your business. But has anyone ever really told you how video increases numbers? Or how it drives traffic and conversions? While video is about showing the world who you are and what your business has to offer, you’re a business person – and you want the numbers. So, here they are. Forrester Reports, a leading source in successful marketing metrics, recently outlined some outstanding information – fully proving how important video can be to your marketing success. Check it out. Websites with a strong video marketing strategy increased their likelihood of being ranked on the first page of google search results by as much as 53 times. It further states that search results with video listings receive a click-thru rate 41 percent higher than websites without video. Wait … there are more numbers: 60 percent of people online, prefer watching videos over reading text. Time spent on a website with video increases by 45 seconds on average. Brand recall is 50 percent higher from people who have watched video versus that same message being spelled out in text. Websites with video have a lower bounce rate than sites without it – a 53% lower bounce rate. Also, consumers are more than likely to finish a transaction on a site with video vs. one without. If that isn’t enough to convince you, this should: 78% of people hold video within their hands on a daily basis for more than 4-5 hours a day. Video is everywhere and the numbers prove it’s dominant, it’s growing and it isn’t going anywhere.
At MJRVisuals, video is our business and making your business grow through the use of this medium is our priority. We are committed to helping you produce a video that will best suit your business needs and will help you reach your goals. If you have any more questions, don’t hesitate to send us an email through MJRVisuals.com. MJRvisuals we are a video production and medium solutions company, providing creative and imaginative visual solutions. MJRvisuals Imagination defined.
Video Production of a Ballet and Dance
I always talk about videography is about creativity. It’s funny as when you film certain things the videographer is not the creative one but the people whom you are filming. This is the case with West End Dance Company. They are a group of ladies that I had the pleasure of working with for the first time about 2 years ago. We filmed there first commercial “Matters of the Heart”. It was beautiful. Since then i have produced a number of commercials fro them, one used as a commercial when they played on broadway. Amazing. There most recent is Holy Water. They are creative, beautiful and amazing in their dance. They make it hard because I have to be just as creative to bring it out and not mess it up.
Take the time and watch them below. They will keep you mesmerized.
holy water from MJRVisuals on Vimeo.
MARLBORO LIGHTS from MJRVisuals on Vimeo.
"Cut the Rope" a ballet choreographed by Amber DeGaray from MJRVisuals on Vimeo.
West End Dance Company Ballet from MJRVisuals on Vimeo.
Behind the Scenes of a Military Commercial Video Production
We shot a commercial for a Military Training Video. The commercial consisted of a lot of actors, weapons, helicopters, and action. Watch the team go to work and see how we get it done. MJRvisuals is a video production company that offers creative and imagination visual solutions. http://mjrvisuals.com
Telling stories with video on social media; Snapchat
Another social media platform is making way for businesses - Snapchat. If you’re marketing to millennials or younger, it’s time to get on Snapchat before your competition does!
Snapchat just introduced a new feature, Discover, which lets Snapchat users connect to an exclusive group of world-class leaders in media, including CNN, Comedy Central, Cosmopolitan, Food Network and several more, in a new storytelling format, which puts creativity first. It is intended to be a new way of exploring the Snapchat Stories feature. Snapchat’s Stories feature lets users create compilations of snaps that last 24 hours for their friends to see. In 2014, Snapchat’s Our Story features was introduced, which compiles snaps that users submit during select big events around the world, like college game days and festivals.
Discover’s goal is to partner with trusted media companies to tell stories that put the narrative first. With Discover, the technology is accommodating creatives, not creatives accommodating to technology. Now that Snapchat is clearing making way for businesses, it’s time for hop on the wagon before the others do. Although it is unlikely that your business will be making its way to the Discover feature, Snapchat, in general, is a great opportunity for businesses to provide their fans with updates in real-time -- to lessen the technology gap even more. It’s a fun and interactive app, which is a unique mix of Instagram and YouTube.
It’s easy to sign up, find your fans, and promote your new Snapchat account on your social media page. It is a must if you are marketing to millennials and younger, but it will not be long until it will be a must for all.
Snaps can be either photos or videos, taken in real-time, not uploaded, and they can be decorated with text and graphics. Once you have your snap ready, you can post it to your Stories for your followers to see. As you keep posting, the longer your story will get, and the more fun it becomes! Users can reply to their friends’ snaps in both private chats and in Stories.
MJRvisuals is a full-service video production company, based in Washington, D.C. Our goal is to bring your vision to life. If you are interested in working with dynamic video production team, contact MJRvisuals today.
Thoughts of A Cinematographer and DC Videographer
People say that you have that “a ha” moment where everything makes since.
Your write a manifesto or you scribble it down on a piece a paper but the end result is you have an awakening of sorts. I had this moment and instead of writing it down I decided to record it.
I think I did this while videography and photography was still a hobby and I had yet dove into it head first as a career. I’ve never posted it but more have it on my Vimeo page so I can find it and listen to it. I listen to it because it reminds me of my thought process with videography, photography, color correction, editing, animation anything that deals with creativity. That lesson is to always learn, always grow and your never the best at anything. Watching it helps me continue to push further.
I’m a self taught videographer, animator, artist. These were thoughts off the cuff so excuse the stuttering.
I hope you watch and share.
The Thoughts of A DC Videographer - About MJR from MJRVisuals on Vimeo.
A fun short film "The Maternal Triangle"
We really enjoy filming, we had a down Sunday from filming and editing. What did we decide to do? We made a few phone calls to friends and asked if they wanted to do a short film. The friends were Playboy model Tilly Mcreese, Penthouse Model Zoe West and Detalus/house of card actor Elliott Lyles. It’s cool when people just want to do stuff for fun. We shot this short film and edited in four hours (Elliott actually drove from Atlanta that morning and was running behind..lol). It was funny because I kept blowing up his phone asking “where are you? where are you!!???” He never let me know that he was driving up from ATL until he arrived, wow I felt bad. I love working with these guys as they know there stuff and everything was complexity off the cuff. Cool Beans. Take a look at the pictures and watch the short film. It’s cool, fun, and funny. It was written by my Boy and neighbor (ironically) Caryle Chalmers.
Watch and Enjoy the film at the bottom!
Overview;
The Maternal Triangle written by Carlyle Chalmers. A man is introduced to his girlfriend's mother only to find he has unknowingly been dating the daughter of his ex-lover. Old feelings begin to resurface when he reencounters his old flame. With House of cards and Werewolf Actor : Ellitt Lyles, Playboy Model Tilly McRess and Penthouse Model Zoe West. Directed by MJR.
The Maternal Triangle Short Film from MJRVisuals on Vimeo.
ENG or Electronic News Gathering.
ENG or Electronic News Gathering. We recently won a contract to provide weekly ENG service for a international news channel. I always talk about our “workhorses”; the c100s show how truly versatile they are. We have filmed short films, features, commercials and now broadcast material. Amazing!
The first week it was stressful, as we shoot either breaking news or scheduled interviews. Just learning the flow of the production was interesting. We meet with the producers weekly, receive the schedule of interviews, go to location, film, edit and return a finished product (actually 3 products) same day.
Now when your a boutique video production company, boutique means small and understanding time is critical is extremely important. The news agency is a contract and we still shoot commercial, conferences, film, etc but this is truly an interesting experience and something that we will expand on in the future. See some of the photos below!
Malcholm - mjrvisuals.
