Video Production Instagram
The key to marketing on social media platforms is knowing your audience and where they spend their time. For example, Pinterest has a mostly female demographic, and Twitter leans more toward men. For today, were going to talk all about Instagram.
Instagram launched in October of 2010 and was created by Kevin Systrom and Mike Krieger. It was quickly acquired by Facebook in April of 2012 for 1 billion dollars, back when the platform only had 100 million active users. Recorded December of this year, Instagram has over 300 million active users.
Instagram set itself apart, initially, with its polaroid picture model. Pictures that users take are square like a polaroid picture, which is unique since mobile devices take pictures in a 4:3 aspect ratio. Along with this unique aspect, crowds flock to Instagram for the filters. Users can snap, edit and create their own unique photo and feel like professional photographers with just a couple touches. Now, Instagram has expanded its capabilities to video, as well.
So, who and what is on Instagram? The Instagram demographic is approximately two-thirds women and one-third men, and sources say that most of them are under 35. Popular uses of Instagram include food photography and travel photography, but of course, it is great for anyone who loves taking and creating unique photos.
If you're just getting started on Instagram, there is no need to fret.
One great thing about Instagram is that you can upload photos, along with taking them in Instagram. You can put an Instagram spin on any photo!
When you're marketing on Instagram, the key to efficiency and relevancy is in the tools that you use. Luckily, there is an extremely selection for all of your needs, either at low cost or free.
Tools like PicMonkey and Canva help you create your picture masterpieces and add text overlaying to communicate a message. To measure your photo and video success, you'll need an analytics platform, such as iconosquare.com, which also has a variety of other capabilities for Instagram. When it comes to discovering what images and hashtags are popular for your audience, you can use a tool like quickagram.com to find recently posted and popular photos, based on hashtags, and then head over to Tagboard to claim ownership of your hashtag. If you're unfamiliar with hashtags, they can be used to describe an event, interest, brand, fad or another descriptor.
One of the most underutilized capabilities of Instagram is video. Experts say videos will be utilized in 2015 to catch the short attention span and fit a long message in a short amount of time. There are also free tools that speed up videos to squeeze even more into that short period.
If you're interested in utilizing video for Instagram, contact MJR Visuals to head up your video project today!
Producing News for Broadcast
We recently secured a contract to film for a international news agency. Weekly we are on location filming breaking news and highlight news to then record, edit, produce and send. Amazing. This week we covered the MLK wreath laying. It was great to be able to interview the Homeland Security Security (one on one and no that is not me in the picture) as well as the Mayor - very cool. I like doing extra things and since I started as a photographer I decided to take pictures as well.
Wedding Trends
Whether your wedding is this Spring, Summer, Fall or Winter, it’s no longer 2014, so don’t get stuck with last year’s trends. They are all over Pinterest, Facebook and every other social media platform.
To make sure you’re kept in the know, here are some trends we are seeing for 2015:
Drama
In 2015, bigger is better. Bigger flowers, larger displays and more decoration. LED-lit signs, ceiling decorations, and more. No empty spaces will be left behind.
Creative Drinks
Do-it-yourself and create-your-own drinks continue to be hot. Traditional drinks will always have their place, but in 2015, wedding guests will enjoy innovative cocktails and drink stands that stray away from traditional wedding classics.
Themes
Themed parties are a blast, so why keep the themes out of one of the biggest parties of your life? Create a once-in-a-lifetime experience for you and your guests with costume contests and themed decorations.
What’s your favorite trend for 2015 so far?
Make the moment special with Wedding Videography by MJR Visuals. Our goal is to make your special day last a lifetime. Contact us today to learn more about our services.
The 3 Steps to Creativity
There is more to creativity then a camera, a lens, or the graphics - we state that videography is about creativity. Here are our steps.
3 Steps to Creativity from MJRVisuals on Vimeo.
Google Analytics Data.
Google Analytics Data. Data. Data. Data is a powerful tool. With data, you can gain insights, learn from your mistakes and even predict the future. Oftentimes, data is overlooked and left behind, never to be learned from or utilized. But, why? You're missing all of the fun!
Google Analytics is a necessity when it comes to getting data from your website, and now, Google has introduced the new and improved version, Universal Analytics, to the public, but it is still in testing mode. Google has invited its current Analytics users to upgrade to Universal Analytics, and new users can select this when they first get the code to place in their website.
If you haven't already installed your very own Universal Analytics tracking code on your website, now is the time. Let me tell you why.
First of all, it's free. And, if it's your unfamiliarity with websites that's holding you back from digging into the analytics dirt, just send the code to your web developer, and they can put it in for you.
Goals are a great feature of both Universal and regular Google Analytics and give webmasters the ability to track and define the successes on your website. For example, maybe you'd like to get more people signed up for your newsletter or fill out your contact form on your Contact Us page. By setting these up as goals in your Universal Analytics platform, you can easily see if you are reaching them or not. Google gives you four different types to choose from, the ability to apply monetary values, and templates to help you set them up. You can even see just how the goal is reached.
Annotations are another valuable benefit of both Universal and Google Analytics. Annotations give you and your web team the ability to leave placemarks when you updated specific parts of your website, started a social media campaign, or began your television advertising campaign. Marking these as annotations in your timeline allows you to put a cause with an effect if you see a spike in traffic in a particular area and takes out the guess work.
With Universal Analytics comes User IDs. If you use a CRM that creates unique user IDs, you can integrate this with Universal Analytics. With this integration, your users can now be associated with their sessions on your website. This allows you to identify problems with user experience, see your customers' behavior on your website, and much more.
Whether you are new or seasoned when it comes to data and analytics, make sure you're taking advantage of all that Google Analytics has to offer. Google has an amazing help database covering every single facet of its Analytics platforms, so you have no excuse to pass up all of the great advantages it has to offer.
When it comes to creating a videos for your next marketing campaign, look no further than MJR Visuals. From concepting to production, it is our pleasure to connect, inspire and move your audience. Contact us for a consultation today.